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Like the Daily Mail, the Express is typically outspoken against further European immigration, laments the downfall of the traditional nuclear family, and is highly critical of un-conservative, un-British "values." The main news articles often include telephone numbers for its readership to text message their opinions in relation to the article topic. These text-in boxes are typically of questions along the lines of "Should Britain leave the EU?" and "Should we shut down immigration to the UK?"
Express Newspapers also publish a red-top tabloid (i.e. even more trashy and sensationalist), the Daily Star.
The Express and the Star, along with some other red-top tabloids (The Sun, News of the World), are noted for morbidly milking human interest stories for as much mileage as possible, particularly cases of missing or murdered children. While it could be considered commendable to keep up the publicity for an unsolved child's disappearance, in the Madeleine McCann case of 2007, most headlines revolved around sensationalising accusations brought against the parents. Even in 2009, sensational headlines involving mostly speculative details and accusations continued to head the Express front page. Such coverage of the Madeleine McCann case led to the child's parents suing the Express and the Star for libel over accusations of their involvement in her mysterious disappearance. Sensationalising the most inane and trivial things on the front page probably hit its peak with a Sunday Express report that survivors of the Dunblane massacre were "shaming the memory of their dead friends" by... well, doing what perfectly normal 18 year-olds do, like occasionally swear and drink a bit.
During the housing boom of the 1980s the Express ran a readers' competition to "Win a £125,000 mortgage."
Rivalry with the Daily Mail
The Daily Express has a long-running rivalry with the Daily Mail, more than likely because the two are very similar in their right-wing editorial stances, viewpoints and target markets. The two papers frequently attack each other's credibility, many Express front pages including the inane slogan "20p less expensive than the Daily Mail, and ten times better." Although being "ten times better" than the Daily Mail is no hard feat, the Daily Express fail to deliver upon this promotion by reporting in the exact same mannerisms as the Daily Mail do.
Surely she can't still be dead?
Just as the Daily Mail has its thing about cancer, The Express has its equivalent in the late Princess Diana. Despite having been dead for 13 years, pictures of Diana regularly feature on the front page of The Express - presumably to boost flagging sales. This is repeatedly parodied almost everywhere, from pages in Private Eye to Russell Howard on British panel show Mock The Week declaring an average Express headline as
“”"DON'T GO OUTSIDE! IT'S FULL OF QUEERS, BLACKS AND CRIME! OH, IF ONLY DIANA WAS HERE..."
This isn't just an odd observation jumped on by comedians, it's notable enough for even Wikipedia to mention it as a serious point. You also have to wonder how long it will be until they run out of photos. We can live without her, you know.
- ↑ See Disappearance of Madeleine McCann and Response to the disappearance of Madeleine McCann at Wikipedia.
- ↑ Sunday Express Dunblane controversy
- ↑ Think about it.
- ↑ The unremitting horror of the Daily Express and a satirical - albeit accurate - appraisal of the British press.
- ↑ Wikipedia - Diana Express