Equivocation

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Equivocation is a logical fallacy that relies on the different meanings a word can have in different contexts. It is a favorite fallacy of creationist and woo hucksters alike. It can be used both to seemingly belittle a concept or idea, or to raise one up to false pretenses. It can be used to disguise bullshit like in quantum woo where people like Deepak Chopra use equivocation to make their ideas sound like they have some basis in reality.

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