- NOT to be confused with Garry Trudeau, the award-winning cartoonist who does Doonesbury, or with Pierre Trudeau, the former Prime Minister of Canada.
Kevin Trudeau is an author, convicted felon, and keeper of information that they don't want you to know. He is a shiny-chinned TV star who has appeared in numerous infomercials where he employs his talent as a silver-tongued operator of bullshit, teasing the viewer with bits and pieces of information that they don't want you to know; if you pay him money, he will reveal these "secrets", which usually amount to no more than common conspiracy theories and alternative medicine indoctrination, both of which help set a sucker up for further exploitation.
Promotions and publications
He has written a book entitled Natural Cures "They" Don't Want You to Know About which provides information on how to go to his website to find out about non-drug/non-surgery cures for diseases and ailments such as cancer, herpes, arthritis, AIDS, multiple sclerosis, lupus, chronic fatigue syndrome, attention deficit disorder, muscular dystrophy and many more. Not one to pass up an opportunity for a quick buck, Trudeau has also written on weight loss and (in a stunning display of chutzpah) debt relief.
In the early 1990s he was promoting a system called Mega Memory, and in the late 1990s promoted several products including Coral Calcium and something called Hair Farming, all of which got him in trouble with the Federal Trade Commission. He pled guilty twice in the early 1990s, once for check fraud and once for credit card fraud. He has been at war with the FTC ever since; much of the content of his "Natural Cures" books is him ranting against the FTC, FDA and other regulatory agencies.
Trudeau was heavily involved in Scientology, Amway, and more recently Neo-Tech, putting him within the long tradition of quacks who make the rounds among several other quack gurus before going into the business on their own. Considerable circumstantial evidence exists that he is still involved in all three, or at least promotes and swaps junk mail lists with them.
He compulsively uses the words "absolutely", "positively", "categorically", and "100%" a lot, absolutely positively 100% categorically fattening up his books with those words at the expense of actual content.
He also compulsively misuses quotation marks, in one of his books actually putting quotes around "Cures" in the title.
Examples of his "recommendations"
- One of Trudeau's recommendations is to never take prescription or non-prescription drugs of any kind.
- He claims that sunscreens and sunblocks cause skin cancer, not exposure to the sun, and consequently recommends sunbathing without any sunscreen.
- Acid reflux disease is a "myth" created by the medical establishment, but at the same time you can "cure" it (even though it is a myth) by drinking cider vinegar before each meal.
- He supports the alkaline diet fad.
- Many of his natural "cures" "they" don't want you to know about are in fact just old folk remedies he repeats, as if they are somehow now suppressed secrets. For example, drinking prune juice as a natural laxative.
Food woo and dieting
- If you must drink milk, he says it should only be raw, unpasteurized milk
- His book The Weight Loss Cure "They" Don't Want You To Know About actually includes the recommendation, "use Dianetics for psychomatic and emotional ills". Both of his "Natural Cures" books also recommend Scientology and Dianetics.
- His main recommendation in The Weight Loss Cure "They" Don't Want You To Know About is obtaining daily injections of the hormone HCG (human chorionic gonadotropin) along with a restrictive 500 calorie diet. HCG is not widely available in the United States and said to be ineffective and unsafe by the American Medical Association and the American Journal of Clinical Nutrition, and eating only 500 cals per day would put you right up there with the top runway models, being 1/5-1/4 of the recommended daily caloric intake for most adults.
- Never, ever, eat pork or shellfish (Jews and Muslims agree. Over 1 billion people can't be wrong?). They are poison! If you do accidentally consume either of the above, do a colon cleanse immediately. Otherwise you will get very sick and may even get chronic fatigue syndrome (even though it is a myth invented by big pharma).
- Never ever eat anything that came out of a microwave oven.
- Food prepared at home has "love" in the ingredients and thus has positive energies improving ones health which are not found in store bought food. He claims this actually affects the electron spin in the food somehow.
- He thinks you should get 15 colonics in 30 days. Ewww! Sounds like somebody spent some time at the Battle Creek Sanitarium.
- He claims wearing white clothing is a cure for depression, especially if you bounce on a trampoline for ten minutes a day while wearing it.
- He recommends a practice called sungazing which is, literally, staring directly at the sun around sunrise or sunset, and claims many diseases have been "cured" this way (it also cures your eyesight, pesky thing that it is).
- If you do everything on a long, complex to-do list he claims you will never get sick again. This way he is covered - if somebody does get sick he can just say you didn't do everything on the list, which would be true because nobody would have the time nor means to do all those things.
The good (read: blatantly obvious) stuff
- As with any stopped clock, he does have a lot of good recommendations mixed in with the bad ones. He suggests you quit smoking, cut out trans-fats, salt, and high fructose corn syrup, walk an hour a day, etc. But you can get this good advice from most trusted physicians or good books on health, and don't need to consult a woo merchant to learn it.
He also includes references for his information.
Creative sales techniques
Kevin Trudeau pioneered a fascinating multimedia technique. He used an infomercial to sell a glossy book which, in an interesting twist, turns out to be mainly a teaser/advertisement for his pay website. Thus he transcends the need for any actual product - everything is marketing. You pay to receive more advertising. Wanna bet that the main content of his pay website is advertisements for his next book?
Those who have signed up for his pay website report that they charge your credit card monthly while making it deliberately difficult to contact them requesting to unsubscribe, with such requests often ignored or taking several months to process, leaving the poor unfortunate who was stupid enough to give a convicted felon who pleaded gulity to credit card fraud their credit card number with the choice of either going through the long process of contesting several months' charges on their credit card, or just sucking up the loss.
- ↑ A copy of the indictment
- ↑ "In 1990, Trudeau posed as a doctor in order to deposit $80,000 in false checks, and in 1991 he pleaded guilty to larceny. ... He spent two years in federal prison because of this conviction (Choi, 2005)." 
- ↑ See photographic memory for more on that.
- ↑ To be fair, bouncing on a trampoline will cure depression no matter what you're wearing. WHEEE!!!