Heteronormativity
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Good link by the way. Though I'm often very concerned when this sort of stuff seems to attack "heteronormative" ideas. Fair enough that we shouldn't enforce them and pressurise people into conforming (this being no different to religious freedom or any other intellectual freedom) but often it comes across that if you're heterosexual and gis-gendered you're automatically Evil And Responsible for All the Ills in the World Ever Because Your Very Existence Is Oppressive. In fact some of the literature really does come across like they're using "heteronormative" with the same spitting venom that you'll hear when "liberal" is used on Fox News.
That is nothing new at all; both queer-theory and neo-conservatism differ from their common ideological ancestor only in the precise identity of the Born Evil and Oppressive crowd.
Much if not most of feminism would see/has seen all things male as teh Big Bad Evil.
I'm sure most blacks saw all whitey as "the man".
When you are just starting to fight for your rights, the lack of rights are so systematic and endemic it is very literally "all of society" that is against you. Eventually, that changes of course... but it takes a while.
Funny thing about that. When the feminists were just starting to fight, those were the first-wave feminists, who did not blame the Big Nasty Overclass for everything in quite that manner.
I'm sure most blacks saw all whitey as "the man". An attitude that, fortunately for all of us, Martin Luther King, Jr. saw his way around.
Why wouldn't it attack heteronormative ideas? Normative ideas are prescriptive standards, which is the same thing as enforcing and pressuring people into conforming.