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The bait-and-switch is a logical fallacy that occurs when someone presents a partial, appealing truth while hiding an unappealing falsehood.
The fallacy is a fallacious argument style.
 Usage by cults
Bait-and-switch tactics are used in cults and other authoritarian settings to conceal doctrine from outsiders and new inductees. Since many such groups base themselves on principles that outsiders often find outlandish, such groups often choose to spoon-feed doctrine to inductees rather than letting them study it independently, in hopes that the extreme points of doctrine will be much more acceptable to the new believer after a period of
The difference between bait-and-switch and telling people the introductory-level concepts of a religion before teaching the more complex concepts of a religion is twofold. In a bait-and-switch:
- the more complex parts of the religion are deliberately hidden (as opposed to hidden for practical reasons), and
- the more complex parts of the religion are also the parts which are most objectionable, as opposed to merely being more nuanced versions of more basic beliefs.
Would a rat enter a trap if it knows in advance that is a trap?
 Milk before meat
Milk before meat is the Mormon term.
Gradient is the Scientology term (and in Scientology's case some good ol' fashioned money spendin' is involved so the investment is not just emotional). As a controversial example, new converts to Scientology are told it is compatible with all other religious beliefs, but at higher levels are told other religions are the result of implants, most famously the R6 implant, and are expected to follow Scientology to the exclusion of other faiths.
In a similar fashion, anti-Masonic conspiracy theorists are notorious for claiming that only the "higher, 33rd degree Masons" know the true, evil practices of the fraternity. However, in mainstream Freemasonry, no degree is higher than the third degree; all other degrees are supplementary. The numbers are only a substitute for the ornate titles of the degrees (e.g. Master of the Royal Secret).
 Motte and bailey
The motte and bailey is a form of bait-and-switch in which someone switches at will between a "motte" (an easy-to-defend and often common-sense statement, such as "culture shapes our experiences") and a "bailey" (a hard-to-defend and more controversial statement, such as "cultural knowledge is just as valid as scientific knowledge") in order to defend their viewpoint. Usually, someone will put forward the bailey -- something controversial -- and retreat to the motte when attacked.
- Under scrutiny, a theist might exclaim "God is love" or "just the Ground of Being", or that all believers find God eventually (motte), but then they turn around and demand prayer or insist that those who don't believe properly are damned to Hell (bailey).
- Most proponents of Intelligent Design maintain one clearly Christian version, which they will advance at all times (bailey), but when pressed, it's just some unknown designer who created it all (motte).
- Christian apologists like William Lane Craig believe in one specific, Christian God who is capable of all kinds of supernatural feats (bailey), but in debates they defend a Prime Mover and Universe Starter (motte).
- Proponents of quackery like homeopathy might maintain that their "cure" can do wonders (bailey), but when pressed, they are okay with it being indistinguishable from placebo (motte).
- A minority of feminists, while claiming a broad definition, such as "feminism is the radical notion that women are people" (motte), personally hold a far more specific definition (bailey) in order to exclude some group. For example, TERFs and SWERFs exclude trans persons and sex workers respectively, while some sex-positive feminists have excluded anti-pornography feminists. This has been criticized as infighting.
- Many MRAs espouse "egalitarianism", the belief that both genders should be equal, while painting feminism as outright female supremacy (despite the concept of "egalitarianism" being actually the same as feminism in general) and is thus appealing (motte), but then argue that men should leave society altogether, or that women should be viewed primarily as targets for sexual "hookups", or that men are entitled to sex from women, or they just generally hate them (bailey).
- Many Tankies pull this with their supposed "anti-fascism", claiming that they're simply opposed to right-fascism/Nazism (motte), but then reveal that they consider anything not specifically part of their authoritarian far-left program to be "fascism" and that the best way to fight this supposed "fascism" is via violence and totalitarian means.
- The Alt-Right like to claim while on the defensive that they're simply defending the legacy of "Western Civilization" from the extreme left (motte),[note 1] before ranting about how the Jews control everything, blacks are inferior to whites, it's the job of (white) women to produce more white babies to protect the white race, and that anything even slightly to their left (i.e. the vast, vast majority of the population) is a "far-leftie" who must be combated via violent, authoritarian means. (bailey)
 See also
- Code word
- Dog whistle politics
- Front group
- Moving the goalposts
- Self-refuting idea
- No True Scotsman
- ↑ L. Ron Hubbard famously referred to outsiders and newbies as "raw meat".
- ↑ Sex-positive_feminism: "[Rubin criticizes] anti-pornography feminists who she claims 'have condemned virtually every variant of sexual expression as anti-feminist'."
- ↑ EverydayFeminism: Why Everyday Feminism Is For Everyone