Big words
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"Big words" is a common snarl word used by people too lazy to get a dictionary. Its implication is that anything that can't be described in plain English is not worth talking about, which makes for considerable difficulty for the speaker being challenged when the "big word" is pretty much the only available word to describe what's going on.
On the other hand, "big words" can also, if properly misused, be a powerfully distracting form of bullshit, thus making the argument against somewhat understandable if misguided (after all, such apparent populism certainly sounds good to confused audiences, even if it's really a veiled appeal to stupidity). As above, the proper solution is to invest in an appropriate dictionary.