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The "Bubba Effect" is a trend of behavior that was postulated on one of Glenn Beck's shows by United States Army (Ret.) Command Sgt. Major Tim Strong about groups of people heading for the hills when they feel threatened or times are uncertain.
Endorsing Bubba Effect behavior is about as close as Beck has come to condoning outright violence against both government entities and the unpatriotic citizenry that just "don't get it", by casting the effect in a positive light.
 Better safe and sorry?
Alex Jones (et. al.) — seeing either scheming Fritz or biblical prophecy just about everywhere they look — have been very active in spreading the bizarre theory that the US Government is going to institute martial law and enslave the citizens of the United States because of some type of impending collapse — financial meltdown, NWO takeover, war with China, the rapture, or what have you.
As if lifted straight out of Red Dawn, this scenario only seems to include those in
rural Real America™ who would be able to resist occupation based out of various fortified survival compounds — (largely defensive) weapon of gun in one hand, the word of God in the other.
In practice, the Bubba Effect amounts to a histrionic overreaction to threatening fake news and vague rumors, in turn springing from the scrapheap of survivalist ideas and various brain-dead conspiracy theories. Despite this, the Bubba Effect has proven surprisingly broad — reaching as far as to the Paulbots.