Fun:7up
7up is a beverage introduced in the 1970's to compete with the fresh tang and perky afterglow of the dominant Cola beverages.
[edit] The trend continues
Just as Conservapedia pretends to be able to compete with Wikipedia by simply "not being them", 7up is a foul concoction tasting something like a fermented mixture of blood and urine, that lacks every appeal associated with a fresh, cold, sparkling Cola beverage: flavor, color, and cocaine caffeine. This is why it is Dick "Dick" Cheney's beverage of (second) choice (when the fresh potions are not available).
[edit] Marketplace success
Of course, as an "alternative" offering, it gained many converts who needed to be "different" - but not so different that they couldn't easily buy their favorite soft drink.
Rather than develop their own look and feel for a glass, they simply bought upside-down "Coca-Cola" glasses and had them reprinted.