One Million Moms
A few thousandOne Million Moms is a small advocacy group for social conservatism, created by the American Family Association.[1] Its mission is to oppose the "immorality, violence, vulgarity and profanity" of modern media,[2] generally by attempting to stir public outcry. Specifically, they have opposed television shows such as Glee, The Playboy Club, Skins, and GCB (citing these shows' normalization of homosexuality or a perceived anti-Christian bias),[3] and have advocated on behalf of numerous other causes, such as being against the addition of openly gay characters to Marvel and DC comic books.
One Million Moms are perhaps most notable for their failed attempt to start a mass boycott of retail chain J.C. Penney, after that company chose Ellen DeGeneres, who is openly gay, as a spokesperson.[4] J.C. Penney's stock price and sales volumes plummeted under a recent CEO, highlighting the fact that the failed boycott had little to do with the company's strength, and more to do with the hilarious inefficacy of One Million Moms.
A year later, they were at it again with a protest against Kmart's "Jingle Bells" ad.[5]
[edit] Footnotes
- ↑ One Million Moms website
- ↑ "About", onemillionmoms.com
- ↑ "Successes", onemillionmoms.com
- ↑ "Anti-Gay Group's J.C. Penney boycott fizzles", L.A. Times
- ↑ "Kmart's 'Jingle Bells' ad goes viral, sparks One Million Moms protest", L.A. Times