Pink Stinks
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Pink Stinks is an non-profit organisation advocating the ending of stereotyping in toys, clothes, media and games marketed to girls. Its slogan, "There's more than one way to be a girl" speaks to the ways in which commodities marketed to girls reinforce the idea that they should be pretty, passive and obsessed with shopping, fashion and make-up.
Pink Stinks argues that the universality of pink as a girl's colour discourages the development of diverse notions of what it means to be a girl.