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Sense About Science

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Sense About Science is a British charitable trust established in 2002[1] with the aim of "promoting good science and evidence for the public".[2] Supported by over 2000 scientists, it produces briefing papers for the media about topics such as alternative medicine, vaccine hysteria, climate change and genetically modified organisms.

Campaigns[edit]

Each year Sense About Science publishes an overview of celebrity-endorsed woo. The review of 2010[3] includes the following:

  • David Beckham, Shaquille O’Neal, Rubens Barrichello and royal bride-to-be Kate Middleton wearing or endorsing Power Balance bracelets,
  • Cheryl Cole and Cliff Richard extolling the weight-loss benefits of the blood type diet
  • Naomi Campbell and Demi Moore following the 'Master Cleanse' diet of maple syrup, lemon and pepper for up to two weeks with nothing else to eat
  • Girls Aloud's Sarah Harding sprinkling "detoxifying" charcoal over her meals
  • Coronation Street actress Kate Ford endorsing 'Magnaslim' magnetic acupuncture therapy to help lose weight
  • Actress Julia Sawalha using homeopathicnosodes' for malaria prophylaxis

External links[edit]

See also[edit]

References[edit]