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Slacktivism is a pejorative description for "activism" that requires little to no effort from the participants and has low to no effect towards the stated goal. The word itself is a portmanteau of "slacker" and "activism."
The term is often used to describe initiatives such as "If you care about cause X, like this page on Facebook" and other "awareness raising" campaigns.
Slactivists may not deserve their poor reputation.
 See also
- How Can We Let Darfur Know How Much We're Doing For Them? — The Onion News Network, on Slacktivism