“”The cold dead heart inside me grew heavier and heavier until I was entirely just that, a cold heavy lump. Plodding towards what end?
|—Greenfield channels Dan Brown in her novel|
Baroness Susan Greenfield is a professor of pharmacology at Oxford. Her primary competence and field of expertise is the promotion of Baroness Susan Greenfield in the mainstream media as "Britain's best-known scientist."
She has been called out by Ben Goldacre on a few occasions for such completely bat-shit insane ideas as "video games are causing dementia in children", and "internet use is linked with autism". All of these claims might be reasonable, if she were even submitting her ideas for peer review and public scrutiny, but instead, she does science by press conference and her defenders seem only interested in accusing her sceptics of sexism. She claims she publishes material in peer reviewed journals though:
"It's unfair. I publish three or four papers a year in peer-reviewed journals," 
Baroness Greenfield has also endorsed the Mindfit "brain training" computer games system, a snip at £88 and supported by no studies published in reputable journals. It is not clear if she profits directly from the product in question.
She used to be head of the Royal Institution, the oldest independent research body in the world. After she was fired for blowing so much cash that its annual report had to be printed entirely in red ink, she claimed sexual discrimination (rather than competence discrimination) and tried to mount a corporate coup (which failed).
 See also
- Neuroplasticity, a concept which she is prone to abuse
- ↑ 1.0 1.1 http://news.bbc.co.uk/1/hi/magazine/6979949.stm
- ↑ Bad Science: Why won’t Professor Greenfield publish this theory in a scientific journal?
- ↑ Ben Goldacre - Prof Susan Greenfield dodges scientific scrutiny of her scary scientific theory. Again.
- ↑ New Scientist: Susan Greenfield: Living online is changing our brains
- ↑ London Evening Standard: The male rage that is a bad rap for science
- ↑ http://www.independent.co.uk/news/science/susan-greenfield-the-girl-with-all-the-brains-825916.html
- ↑ http://www.which.co.uk/technology/archive/guides/brain-training/mindfit/
- ↑ http://www.guardian.co.uk/science/blog/2010/jan/11/susan-greenfield-sacking-royal-institution
- ↑ When fired for incompetence, complaining about persecution is common to failed academics of all genders, c.f. Intelligent design and academic freedom and Expelled: No Intelligence Allowed.
- ↑ http://www.guardian.co.uk/science/2010/apr/07/susan-greenfield-legal-royal-institution
- ↑ http://www.theguardian.com/books/2013/jul/11/2121-tale-century-greenfield-review
- ↑ http://news.ansible.co.uk/a313.html#39