Lee Atwater



Lee Atwater was a Republican political strategist most known for inventing a number of the dirty tactics that Republicans still use to this day while working for both Ronald Reagan and George H.W. Bush. Although he by no means invented the idea of "dog-whistle politics", he did largely revolutionize it and turn it into something the American people had never seen before.

Push polling
Atwater was the first to come up with push polling, or asking citizens if they would be more or less likely to support somebody on the condition that they were something inflammatory, therefore causing a mental association with the negative quality and the candidate. It was infamously used against John McCain in 2000, where citizens in South Carolina were asked if they would be more or less likely to vote for McCain if he had fathered a black child out of wedlock.

In 1978, Atwater used this method to ruin the congressional campaign of Max Heller through asking voters how they felt about "a foreign-born Jew who did not believe in Jesus Christ as the Savior" being in Congress. In 1980, Atwater did the same with Tom Turnipseed, who he used this method to suggest was a member of the NAACP.

Racism
If the above didn't give it away, many of the tactics Atwater engaged in were racist in nature.

William Horton
During the 1988 U.S. presidential election, one of Atwater's most famous contributions is the choice to bring the Willie Horton scandal into the race. ("By the time we're finished, they're going to wonder whether Willie Horton is Dukakis's running mate," said Atwater.)

Horton "was an African-American prisoner in Massachusetts who, while released on a furlough program, raped a white Maryland woman and bound and stabbed her boyfriend." During the campaign, Dukakis was constantly criticized for being overly soft on crime, and Horton's status as a big scary black man very much helped. Horton himself realized this, saying on the image Atwater and Bush projected of him during the campaign "It's part of the myth of the case. The name irks me. It was created to play on racial stereotypes: big, ugly, violent, black 'Willie.' I resent that."

How politics changed
Quite possibly the most famous quote ever uttered by Atwater is his statement that times have changed in politics, and his evidence of this is that you can't be openly racist: