Phillip Day

Phillip Day (not to be confused with the British documentary film director with the same name) is the founder of both the self-proclaimed Campaign for Truth in Medicine and Campaign for Truth in Europe. He is also the figurehead of Credence Publishing, through which his 'organization' performs independent research so that they might report 'contentious issues that may harm the public' and 'report properly annotated and verified information that enables you to make wise health decisions'. He claims to be a 'world renowned health researcher' and is a strong proponent of natural medicine and expounds many conspiracy theories. Most interestingly his insistence that the European Union is an autocracy dominated by France and Germany.

The two campaigns he figureheads, respectively for Truth In Medicine and Truth In Europe both seek to raise public awareness and action against the evil politicians who are hurting his sense of national identity and killing us all with medicine.

Alternative medicine beliefs
Phillip Day's core medical ethos is that orthodox medicine is well meaning yet wrong and is deeply misled by false premises and incorrect beliefs about health. Instead, Day offers that all illness (particularly cancer) can be traced back to an insufficient diet, toxins in food and environment, and pharmaceutical drugs. This includes claims that reversing those conditions to a correct state can correct the ailment. He has a disconcerting habit of citing his own books as sources, and such citations often link to the Credence e-store. Day often cites anecdotes and hearsay as evidence for efficacy, and cherry picks web media from locations as reputable and rigorously reviewed for accuracy as YouTube. He is also strongly against fluoridated water, pharmaceuticals and vaccines.

Day strongly suggests the use of laetrile, under its woo pseudonym Vitamin-B17 as a cancer cure, despite not being a vitamin and producing hydrogen cyanide when metabolized. The general scientific consensus is that laetrile does not work very well as a cancer treatment, let alone a glorified cure. The other metabolite of laetrile, benzaldehyde, is a stringently controlled precursor to illicit drugs, making it's users walking containers of a DEA List I Precursor.

Despite claiming to be a science journalist, he has no formal background in any scientific discipline. Rather interestingly, Day's qualifications are limited to the realm of sales and marketing. Knowing this, one could deduce that Day lacks the required knowledge of biology, particularly molecular biology and pharmacology, to credibly assess the claims he 'reports' on for efficacy and rational sense.