File:GoogleKeywordEvo.png

Screencap of https://adwords.google.com/select/KeywordToolExternal

Conservative claimed that theory of evolution is "way more popular" than evolution in terms of search terms on Google.

Now, this is a fairly bold claim, even without following a link. What's the probability of people looking for evolution stuff to enter theory of evolution instead of the much simpler evolution? I know that my first Google query usually leaves out words that might narrow the spectrum down too much. Kinda like I wouldn't search for What smart people say about the concept of evolution and how they address the possible problems (to give a very extreme example).

So this claim struck me as unlikely, and I followed the link. Entering the keyword "evolution" (I left out synonyms, but leaving that option checked wouldn't change the overall point), I found out that... Conservative was wrong. The July search volume of evolution is visibly higher than the volume of theory of evolution.

For better understanding, here are the relevant help texts:
 * Search Volume
 * Statistics showing the relative number of users searching for that keyword on Google. The green bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.


 * Advertiser Competition
 * Statistics showing the relative amount of advertisers bidding on that keyword.