Goldline



Goldline International was a gold dealer that Glenn Beck shamelessly plugged on his radio show after apocalyptic ranting about the future of America. Goldline was, of course, perfectly happy to take those worthless greenbacks off of your hands and give you the gold that they would otherwise use for the coming post-apocalyptic future.

Its business was to sell gold coins for investment purposes at coin collector prices, rather than the far lower investment (bullion) price of gold. One of the major concerns is that would-be gold bullion investors who are scared about possible are convinced to instead buy gold coins at inflated prices. There is concern that investors are being misled away from buying gold bullion on the basis of a now repealed executive order that meant all gold apart from coins could be confiscated by the federal government. If true, this would represent misleading and deceptive conduct.

It was under investigation by the city of Santa Monica, California, and the US Congress for possible criminal practices.

A Congressional hearing into Goldline's sales tactics was convened on 23 September, 2010. Rep. Anthony Weiner, the New York Democrat who called the hearings, described Goldline sales tactics as a "profound rip-off". In addition, according to court records three Goldline sales associates were sued by the Securities Exchange Commission in the 1990s on allegations that they used "boiler room" tactics and deceptive mass mailings to defraud elderly investors out of $1,180,000 over a period of 13 months.

Goldline (and many other similar services) likes to advertise their product as inflation proof and a totally safe investment that will always go up. This latter part is certainly not true. Indeed, gold reached an all-time high of $1900.30 per Troy ounce on September 5, 2011, and was trading below $1400 per Troy ounce by October of 2013. Gold is a commodity, and like any other commodity, it could reach such an expensive price that nobody is willing to pay. The result is a bubble bursting, the price falls, and gold, despite being very shiny, is no longer worth what the investor paid for. There is precedent for this sort of thing. In 1980, brothers W. Herbert and Nelson Bunker Hunt attempted to corner the silver market. In 1979, silver prices soared from $6.00 an ounce to a high of $48.70. Knowing the price would tumble, investors shorted silver and the price started tumbling. The resultant crash of the commodities market became known as "Silver Thursday."

In February of 2012, Goldline settled a lawsuit with the Santa Monica city attorney's office, agreeing to refund its former customers up to $4.5 million.

Goldline sold its assets to A-Mark Precious Metals, Inc. in August 2017. It is now a wholly owned subsidiary of A-Mark Precious Metals, Inc.

Fun note
The company often used scare tactics about a sudden catastrophic economic collapse where gold will be the only thing left of real value when the US dollar is sunk (outside of beans and bullets). Strangely, Goldline only accepts payment in the form of the currency they discount in their ads as soon to be worthless for their precious metal artifacts.

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 * They solved a problem they made up