Subjekt.no



Resett with art reviews

Subjekt.no (or Subjekt) is a Norwegian alt-right and "anti-woke" website that presents itself as a newspaper focused on art. Subjekt hilariously claims to be "the leading cultural newspaper" of Norway and "your best friend in all matters of good taste," but is in reality the blog of Danby Choi, who is essentially the Norwegian Andy Ngo. It is often compared to Resett.no and publishes a steady stream of transphobic, racist, Holocaust-denying and anti-vaccination writers, as well as complaints about "woke culture", "Pride ideology" and "identity politics." Some of its writers also contribute to websites such as Resett.no and Steigan.no.

Role in the culture war
Despite the stated focus on art and good taste, a large amount of the content consists of articles complaining about "woke culture" and "identity politics". The website is published by Danby Choi, a blogger and self-styled journalist who is pretty much the Norwegian Andy Ngo. According to an article in leading daily , Choi's critics have accused him of being "a transphobe, racist and fascist." The website has published articles attacking LGBT+ rights, articles ridiculing allegations of rape and sexual abuse, and articles by prominent anti-immigration activists and anti-semites; for example the Norwegian humanist and skeptic, an advisor at the , has noted that "Subjekt has become a platform of the group surrounding Hans Olav Brendberg. They believe it is reasonable to ask whether Jews are a 'state within the state.'"

Are Bøe Pedersen, an assistant professor at the described Subjekt in 2021 as "Resett with art reviews" while Didrik Søderlind at the Norwegian Humanist Association described the website in an interview with  as "Resett for former students at Westerdals" (a private media and communications college with a less than stellar academic reputation). Søderlind has also compared Subjekt to other Norwegian far-right, conspiracy theorist and "anti-woke" websites such as Document.no and After Subjekt published an article insinuating that Jews are a "state within the state," Søderlind wrote that the website is worse than openly neo-Nazi outlets such as Nordfront and Frihetskamp, and he later clarified that he believes Subjekt is "worse than Resett."

The Norwegian humanist and skeptic has noted that Subjekt has published anti-vaccination disinformation, transphobia and articles by Holocaust deniers, falsely portraying it merely as a matter of freedom of speech and without any regard for the minorities the website incites hatred against.

The humanist, skeptic and biology professor noted that "Choi and his insignificant, but unbelievably self-congratulatory 'cultural journalists' are the new Resett."

Green politician wrote that the website peddles falsehoods and "shamelessly milks the culture war."

Conservative historian, affiliated with the free market think tank Civita, said in 2022 that he thought the website "is about to tip over into problematic terrain", as it "often happens with the most monomaniacal anti-wokeists".

In 2022 Subjekt extensively promoted an interview with a Norwegian anti-transgender activist by Tucker Carlson. In response, a journalist and expert on far-right extremism, said that Subjekt has become "a megaphone for American fascist television" and that the website "sucks up to the far right." Klungtveit also said that Choi is not a real journalist. In 2023 Klungtveit said Subjekt and its editor are part of the "Norwegian alt-right."

In August 2022, the Professional Committee of the Press (PFU) ruled, following a complaint by law professor and human rights scholar, that Subjekt had violated press ethics in its articles about LGBT+ rights activist.

In 2023 cultural magazine  described the blog's "debate editor" Mikkel Ihle Tande as "one of the eight most idiotic voices in the trans debate" who is responsible for "enthusiastic and unscrupulous wholesale importation of American culture war" to Norway and who "likely devours four to five dubious (originally: alt-right) Youtube videos daily."

Salary controversy
In 2021 the website applied for and received public funding. The newspaper  reported in 2022 that the website's editor Danby Choi has given himself a salary of close to one million NOK, while the other writers receive "next to nothing." This had led to resentment and controversy among the staff.