Memes
Fragment of a discussion from User talk:Nebuchadnezzar
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If it has no predictive power, it's not exactly a science in and of itself then, is it? I guess there are somewhat meme-like units in memory psychology called chunks, which are defined by their associational strength with other chunks, e.g. in a random assortment of letters ("ahnwvsnxccd"), each letter would count as a chunk, but familiar abbreviations ("JFK NASA UK CIA KGB") would count as one chunk because of their associations.