Crank linguistics
Fragment of a discussion from User talk:WaitingforGodot
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It's funny that meme has become so synonymous with internet memes, because that seems to be one of the few places it might actually work, esp. due to high fidelity copying. Meme-like concepts have been around for quite a while, e.g., A.O. Lovejoy's "unit idea," which is not really scientific, but he wrote some pretty interesting history.