| We control what|
you think with
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|Jargon, buzzwords, slogans|
Theorum (rhymes with decorum, apparently) is a neologism proposed by Richard Dawkins in The Greatest Show on Earth to distinguish the scientific meaning of theory from the colloquial meaning. In most of the opening introduction to the show, he substitutes "theorum" for "theory" when referring to the major scientific theories such as evolution.
 Problems with "theory"
Dawkins notes two general meanings for theory; the scientific one and the general sense that means a wild conjecture made up by someone as an explanation. The point of Dawkins inventing a new word is to get around the fact that the lay audience may not thoroughly understand what scientists mean when they say "theory of evolution". As many people see the phrase "I have a theory" as practically synonymous with "I have a wild guess I pulled out of my backside", there is often confusion about how thoroughly understood certain scientific ideas are. Hence the well known creationist argument that evolution is "just a theory" - and the often cited response of "but gravity is also just a theory".
To convey the special sense of thoroughness implied by the word theory in science, Dawkins borrowed the mathematical word "theorem". This is used to describe a well understood mathematical concept, for instance Pythagoras' Theorem regarding right angled triangles. However, Dawkins also wanted to avoid the absolute meaning of proof associated with that word, as used and understood by mathematicians. So he came up with something that looks like a spelling error. This would remove any person's emotional attachment or preconceptions of what the word "theory" means if it cropped up in the text of The Greatest Show on Earth, and so people would (in "theory") have no other choice but to associate it with only the definition Dawkins gives.
This phrase has completely failed to catch on; that is, if Dawkins intended it to catch on rather than just be a device for use in The Greatest Show on Earth.