Neurocore

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Neurocore is a "brain training" company, whose primary investors are Trump's Secretary of Education Betsy DeVos and her husband Dick, an Amway heir.[1] Neurocore uses unproven and medically dubious methods to treat autism, ADHD, anxiety, depression and other psychological and neurological diagnoses.[1] The methods include biofeedback.[1] Neurocore, according to one former employee, relies on the hard-sell technique to get customers.[1]

Dr. Matthew Siegel, a child psychiatrist at Maine Behavioral Healthcare and associate professor at Tufts School of Medicine, who co-wrote autism practice standards for the American Academy of Child and Adolescent Psychiatry stated, "This [Neurocore] causes real harm to children because it diverts attention, hope and resources. If there were something out there that was uniquely powerful and wonderful, we’d all be using it."[1]

In March 2017, Neurocore published its first study of its regimen in the peer-reviewed journal NeuroRegulation.[2][3] The study however did not have a control group and the journal editor, "Rex Cannon, is himself involved in the brain training business."[3] Despite being a journal with "peer review", publishing a study that lacked basic scientific methods such as having a control group, would tend to suggest that NeuroRegulation might be a pseudojournal. Mark Murrison, the CEO, admitted that the study reported by Neurocore "would not pass the muster of higher-level clinical studies…"[3] Neurocore has also cited as evidence for efficacy third-party studies that lack basic research standards.[3]

On the other hand, a meta-analysis of well-controlled trials for neurofeedback treatment for ADHD failed to support neurofeedback as an effective treatment for ADHD.[4][3] And contrary to claims of brain-training companies, a large-scale review of brain training methods concluded that "brain-training software can enhance cognition outside the laboratory is limited and inconsistent."[5]

Many brain training firms, including Neurocore, are actually dismissive of higher-quality scientific studies and medical interventions,[3] which is essentially a form of mental illness denial. A Neurocore video stated, "Unlike medication, which temporarily masks your symptoms, neurofeedback promotes healthy changes in your brain to provide you with a lasting solution."[3] And Neurocore founder, Timothy G. Royer, tweeted "#Meds keep us from fixing the real problem".[6]

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