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Forbes magazine is a biweekly publication founded in 1917. It has the hilarious motto "The Capitalist Tool." It publishes long lists of people richer than you and things you cannot afford.
In recent years it has decided to destroy its brand by hosting editorially-unreviewed blogs. One of these is White Coat Underground, most are OK for random blogs by any bozo, many are comically awful (Heartland Institute shills, Bitcoin scammers, nanotechnology advocates). Any page with the URL forbes.com/sites/[name] is just some random bozo with a blog, even if they try to make out that writing for a Forbes blog makes them more reliable than writing for Examiner.com.