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This Alternative medicine related article has been awarded BRONZE status for quality. It's getting there, but could be better with improvement. See RationalWiki:Article rating for more information.


So, I had never heard of Heel before until about a year ago I get a call from my mother that she is trying to argue with some of my family about homeopathic medicine and needed my backup that it was bullshit. Turns out my cousin got a temp job at the Heel US headquarters and it started a little drama about whether this was an okay thing to do. I did some research and realized this was one of the worst of the worst as far as how they do their marketing and who they do their marketing too. Not only do they sell snake oil they feed on the really desperate and hopeless. I tried to argue with my cousin that she was essentially selling her soul but it was too late. We have since mostly stopped talking and when we do talk we try to never talk about her work. She has drank very deeply of the kool aid by now, and is firmly entrenched.

So today I get a desperate call from my mother that I have to talk to my cousin cause Heel is going after me and her because of my "activities." Apparently the head of the corporation in Germany called my cousin and said they have been building a file on me and how I am detrimental to their image etc. They found my wikipedia stub (which is pretty NPOV really) and then I think they followed me here and our sites work on homeopathy and other bullshit pseudoscience. "They" are building dossiers on us guys! Keep up the good work, we are starting to piss off the right people. tmtoulouse provoke 13:54, 17 April 2008 (EDT)

What's our victory cry? We have one, right? NightFlareSpeak, mortal 14:02, 17 April 2008 (EDT)
TMT, I don't know if this is something you wish to go further with, but if this collection of data is happening in Germany, you may want to know that Germany, and indeed all countries in the EU, has very strict laws on the collection and processing of personal data. Basically, it is not legal to collect any significant amount of data on a person without their express consent unless positively permitted by law, and any such data has to be collected for a specific, legal purpose. Sensitive information such as political or philosophical convictions is particularly protected. There are also specific rules on when and how data can be transferred to countries outside the EU. Further, any individual has the right to view the data being held on them and to demand the deletion of such data. You might check the EU website on data privacy for further details. --AKjeldsenGodspeed! 15:08, 17 April 2008 (EDT)
But such laws are specifically limited to personal information (i.e. individuals, not companies), aren't they? If so, we only have to whitewash here and there a little bit. NightFlareSpeak, mortal 16:03, 17 April 2008 (EDT)
No, I was thinking about if TMT wants to do something about this company apparently collecting data on him. Our stuff is in the clear, companies and such are not covered. --AKjeldsenGodspeed! 16:44, 17 April 2008 (EDT)
Oh, I see. NightFlareSpeak, mortal 16:56, 17 April 2008 (EDT)

(undent) Trent, you should add something about their stalking of you (and us?) to the article. Anything "evidence-based" would obviously be best, but personal anecdote would do for now... Like you say, at least we are pissing off the right people! humanUser talk:Human 19:04, 27 April 2008 (EDT)

I'm not familiar with Germany's data protection laws - although I'm fairly sure that they are stricter even than those in England and Wales - but it certainly strikes me that just calling up your cousin to discuss the collection of data regarding you is in itself illegal. In Germany. Fox 19:09, 27 April 2008 (EDT)


Homeopathic Drugmaker Puts Up $1M To End False Ad Claims Scream!! (talk) 12:12, 16 August 2013 (UTC)

Another definition of heel[edit]

From Wiktionary 'A contemptible, inconsiderate or thoughtless person.'

Does this remind you of anyone? (talk) 18:00, 31 July 2017 (UTC)

It's also a term for a "bad guy" in professional wrestling. Good guys are "faces" Petey Plane (talk) 19:28, 31 July 2017 (UTC)