| Putting the psycho in|
|Men who stare at goats|
|By the powers of tinfoil|
Edward uses a combination of cold reading and plain old subterfuge. Each 22-minute episode is, in reality, condensed from a 3-4 hour "session," thus eliminating the hours on end where Edward doesn't have a clue and is obviously guessing. In addition, Edward is known for placing "plants" in the audience who, during the 30-60 minute delay between seating and Edward's appearance, will speak with real audience members about who they're trying to contact, then surreptitiously relay that information back to Edward's producers. Edward studiously prefaces his statements with weasel phrases, such as "I feel the need to acknowledge".
Failure to Predict
The evening of September 10, 2001, John Edward appeared as a guest on CNN's Larry King Live. The worst civilian attack in United States history would occur less than twelve hours later, yet this "psychic" did not mention it in any way.
Offer to "Contact" Victims
Following the attacks, Edward offered to air a series of specials where he would "contact" the various victims to relay "last messages" to their families. Even for Edward, this was an incredible show of bad taste, and the idea was soon shelved.