♥ ♥ Love ♥ ♥
| We're so glad you came|
|Reach around the subject|
“”Lilith responded, 'We are equal to each other inasmuch as we were both created from the earth.' But they would not listen to one another. When Lilith saw this, she pronounced the Ineffable Name and flew away into the air.
|—Lilith from Alphabet of Ben Sira|
Love (also spelled "luv," at least by Devo) is feelings of affection between people. Love spelled backwards is part of the REVOLUTION. Cults love you too and want you to join. Last but not least, Jesus loves you so much that
if you so much as look upon a woman with lust in your heart, He will punish you He died on the cross for your sins.
Unfortunately, atheists are incapable of this emotion and put love down to some kind of bizarre chemical reaction in the brain. Which is, of course, ridiculous. Scientifically speaking, dating websites believe love can be mathematically determined through compatability algorithms.  Galen Buckwalters algorithms are based on evidence that personality similarity predict happiness in relationships; apparently it's easier to relate to someone when you don't have to constantly negotiate the true meaning of things.
Buckwalters algorithms have been questioned for sample biases, as E-Harmony only uses data from heterosexuals. E-Harmony asked the Better Business Bureau to stop Chemistry.com from claiming its algorithm had been scientifically validated. Although E-Harmony shares some of it's data for peer review; the business maintains trade secrecy of the actual algorithm it's self, generating criticism from scientists and other equally as secretive dating websites.
Love is not, in any sense of the word, rational, unless of course one is referring to the acronym L.O.V.E. ("Logical, Objective, Verifiable Evidence").