Jimmy Moore

Jimmy Moore

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James William "Jimmy" Moore (1971–) is an American convicted child molester, cholesterol denialist and low-carb high-fat promoter. He describes himself as "one of the true pioneers in the online low-carb, high-fat, ketogenic community". Moore operated the online blog and podcast Livin' La Vida Low-Carb. Over the years, he has promoted numerous low-carb quackery diets, including Atkins, paleo, and the carnivore diet.

Moore is morbidly obese but claimed to have lost 180 pounds on the Atkins diet. Critics have noted that Moore never lost any weight on his diet and his weight loss stories were a scam. In 2018, Moore was promoting a conspiracy theory similar to his friend Malcolm Kendrick that a group of vegan activists had highjacked Wikipedia and were deleting entries for keto influencers.

Moore lectured on low-carb diets around the world. He was a speaker for Low Carb Down Under on "Keto And Paleo Are A Match Made In Heaven" and also did lectures promoting cholesterol denialism. In 2021, he complained that some individuals in his own carnivore and keto community were fat shaming him.

He has authored many books on low-carb dieting, including Keto Clarity, Real Food Keto, The Keto Cure, and The Ketogenic Cookbook. Moore co-authored a book on fasting with Jason Fung, but after his child sex conviction, his name was dropped from the book.

Child sexual abuse

In May 2022, Moore was arrested for seven counts of statutory rape. His victim was a 13-year-old girl whom he had molested in 2019. He pleaded guilty to all child sexual abuse charges. In January 2023, Moore was sentenced to 20 years in prison.

After his arrest, most keto influencers, especially the ones who appeared on his podcast, remained silent about Moore. An exception was the keto YouTuber Logan Delgado, who made a video about Moore denouncing him as a predator. Delgado claimed there had been many complaints within the keto community about Moore sending inappropriate sexual messages.