Urban caveman movement

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Potentially edible!
Food woo
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Fabulous food!
Delectable diets!
Bodacious bods!
Not to be confused with the caveman principle.

The urban caveman movement, a lifestyle fad from the 2010s, apparently involves:

It is in part a bodybuilding and fitness fad. Urban cavemen go so far as to frequently donate blood (to mimic the many injuries a caveman might incur), and engage in barefoot running and "hunting and gathering" in city parks. Because most live in industrialized society, most do not seem to show any inclination to give up their cars, computers, plumbing, electricity, access to modern medicine, nor the refrigerators in which they keep their raw venison and fresh berries (which are not the supermarket variety).[1]

Adhering to and using junk science to promote the paleo diet are also common.

"Modern primitivesWikipedia" form a closely-related subculture which engages in extensive, ritual body-modification (piercings, tattoos, scarification, play piercings, flesh-hook suspension, etc) combined with a desire to emulate primitive cultures in an urban setting. It is highly advised to avoid this movement if you have a low tolerance for pain. (On the other hand, one must suffer to become hip.)