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Vinnie Tortorich

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Vinnie Tortorich
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—Vinnie Tortorich[1]

Vinnie Tortorich (1962–) is an American fitness trainer, anti-sugar campaigner, anti-vegan activist, cholesterol denialist, low-carb high-fat advocate, and proponent of vitamin woo. He operates the Fitness Confidential podcast (formerly called Angriest Trainer) that often features conspiracy theorists and low-carb fanatics who reject conventional medical advice.

Tortorich advertises himself as the "World's Celebrity Fitness Trainer" and charges $195 for an hour phone consultation.[2] He founded the Pure Vitamin Club to sell his vitamin supplements.[3] Tortorich's irrational criticisms of whole grains are entirely unfounded. Tortorich is also supportive of the carnivore diet and invited Shawn Baker onto his podcast.[4]

No Sugar, No Grains[edit]

Try eggs, bacon, meat & fish. #NSNG
—Vinnie Tortorich[5]

Tortorich is a promoter of a fad diet known as "No Sugar, No Grains" (NSNG), which consists of eliminating all processed sugars and grains from the diet.[6] It is a low-carb high-fat diet based on ketogenic principles that is high in bacon and eggs. Tortorich describes ‪NSNG as a "lifestyle", but like all fad diets there is a list of foods you can and cannot eat.[6] Tortorich's strange idea of a healthy snack on his NSNG diet is beef jerky, full-fat cheese, 85% or greater dark chocolate, and pepperoni slices. On the plus side, at least he encourages people to consume vegetables.[6]

Tortorich's criticisms of processed sugar are quite accurate. For example, the association between a high-sugar diet and a greater risk of cardiovascular disease has been scientifically established.[7] Unfortunately, Tortorich goes woo woo in his outright rejection of whole grains.

The NSNG diet does not allow the consumption of whole grains. This is despite the fact that whole grains can be part of a healthy diet, and they offer a good source of fibre, minerals, and other nutrients.[8] Studies show that consumption of whole grains can reduce the risk of coronary heart disease and obesity.[9] The NSNG diet entirely forbids the consumption of barley, oats, rice, and wheat. In reality, all these foods have proven health benefits. According to one review, "research has shown that consumption of wheat fiber leads to increased laxation, decreased gut transit time, and a potential reduction in the risk of colorectal cancer."[10] A 2016 systematic review concluded that "whole grain intake is associated with a reduced risk of coronary heart disease, cardiovascular disease, and total cancer, and mortality from all causes, respiratory diseases, infectious diseases, diabetes, and all non-cardiovascular, non-cancer causes."[11] Tortorich does not appear to be interested in this evidence.[citation NOT needed]

Tortorich's criticism of whole grains is not based on their phytic acid content because his NSNG diet allows the consumption of legumes.[6] He opposes consumption of grains because of their high glycemic index and their ability to make blood sugar spike.[12] However, this is not accurate because some grains have a very low glycemic index. For example, brown rice and whole wheat pasta have a low GI score.[13]

Another of Tortorich's bizarre claims is that "carbs" such as whole grains can make people insulin resistant which can lead to type 2 diabetesWikipedia (T2D).[14] However, no evidence supports this view. A 2021 review of controlled trials concluded that whole grains "improve short-term glycemia and insulinemia, which may improve HbA1c, a marker of long-term glycemic control. This may partially explain the inverse association between WG intake and risk of T2D", and a 2022 review of prospective cohort studies found that a high intake of whole grains was associated with a lower risk of T2D.[15][16]


Tortorich is an anti-vegan activist who promotes a diet high in red meat. He claims to have debunked "vegan myths" and directed the independent documentary Beyond Impossible, a criticism of fake meat and veganism.[17][18]

Cholesterol denialism[edit]

There is no concrete evidence that high serum cholesterol is even the cause of heart disease. That’s right – you heard THAT!
—Vinnie Tortorich.[19]

Tortorich is a cholesterol and statin denialist who denies that blood LDL cholesterol levels increase the risk of heart disease. He is a supporter of Malcolm Kendrick's unproven ideas.[20][21]

Reminiscent of the Quack Miranda Warning, he lists a disclaimer on his website stating, "Do not disregard any professional medical advice you have received, nor delay in seeking such advice because of something you have read on this website."[22] However, his podcast interviews often recommend listeners to avoid taking medication. Tortorich interviewed Kendrick who said that statins are useless to any patient and are a massive Big Pharma con.[21] On his website, Tortorich sells the "Cholesterol Collection" for $10, a bunch of his interviews with cholesterol denialists.[19] Unsurprisingly, he is a fan of Gary Taubes.[23][24]

Low-carbers that have appeared on his podcast[edit]

External links[edit]


  1. Celebrity Trainer Vinnie Tortorich on What Works for Weight Loss
  2. Phone Consultation. Vinnie Tortorich.
  3. Pure Vitamin Club
  4. 4.0 4.1 Benefits of the Carnivore Diet with Dr. Shawn Baker – Episode 2091
  5. Vinnie Tortorich on Twitter.
  6. 6.0 6.1 6.2 6.3 No Sugar No Grains (NSNG) Frequently Asked Questions
  7. The sweet danger of sugar
  8. Health Benefits of Grains
  9. 9 Legitimate Health Benefits of Eating Whole Grains
  10. Potential Health Benefits of Whole Grain Wheat Components
  11. Whole grain consumption and risk of cardiovascular disease, cancer, and all cause and cause specific mortality: systematic review and dose-response meta-analysis of prospective studies. British Medical Journal.
  12. Vinnie Tortorich: No Sugar, No Grains
  13. Myth: All Grains Make Your Blood Sugar Spike
  14. Phony Food Articles, Hormones, & More – Episode 2021
  15. Whole grain intake, compared to refined grain, improves postprandial glycemia and insulinemia: a systematic review and meta-analysis of randomized controlled trials
  16. Consumption of whole grains and risk of type 2 diabetes: A comprehensive systematic review and dose–response meta-analysis of prospective cohort studies
  17. Debunking Vegan Myths – Episode 1988
  18. Independent filmmaker takes on fake meat industry in new documentary 'Beyond Impossible'
  19. 19.0 19.1 THE CHOLESTEROL COLLECTION THE ALL NEW 10 FOR $10. Vinnie Tortorich.
  20. Depression, Type 2 Diabetes, Happiness and the The Great Cholesterol Con with DR. MALCOLM KENDRICK. Vinnie Tortorich.
  21. 21.0 21.1 BEST OF: Dr. Malcolm Kendrick and the Great Cholesterol Con – Episode 1247. Vinnie Tortorich.
  22. Disclaimer for
  23. The Obesity Epidemic with Gary Taubes. Vinnie Tortorich.
  24. Gary Taubes and The Case Against Sugar – Episode 731. Vinnie Tortorich.
  25. Dr. William Davis On Becoming “Undoctored” – Episode 838. Vinnie Tortorich.
  26. Your Fasting Questions Answered with Dr. Jason Fung – Episode 2241
  27. Zoë Harcombe PhD Finds No Evidence! – Episode 824. Vinnie Tortorich.
  28. Fast Food, Obesity, Documentaries and Fat Head with Tom Naughton. Vinnie Tortorich.
  29. Angriest Trainer 266: Dr. Perlmutter and Grain Brain. Vinnie Tortorich.
  30. Timothy Noakes Trial Recap with Marika Sboros – Episode 819. Vinnie Tortorich.