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Soft power is the term used for the ability to people and nations to be influenced by the country's attractiveness by its business and culture, rather the by the military might of what is known as hard power. The term originates in the late 1980's by the Harvard professor Joseph Nye to describe how during the Cold War, the West and especially the United States was able to influence the world without using military muscle and threats or commands. This came in his book published in 1990 called "Bound to Lead: The Changing Nature of American Power" 
- Nye, Joseph S. (1990). Bound to Lead: The Changing Nature of American Power. Art of Mentoring Series (reprint ed.). Basic Books. ISBN 9780465001774. Retrieved 1 March 2020.