| It doesn't stop|
at the water's edge
While a darling of sorts among its target audience, Adbusters isn't without serious criticism. The magazine's self-professed radicalism tends to translate into confrontational (if not incendiary) statements, though not always for the right reasons; it got the ire of the Anti-Defamation League for instance over articles critical on Israel that also border on Anti-Semitism. That same mentality has also led to the group getting away with endorsing both dubious populist groups (like Beppe Grillo's 5-Star Movement) and crank ideas such as mental pollution while flaunting anarchist and socialist pretensions.
In addition, there's the group's confusing double standard of decrying capitalistic brands while encouraging people to buy their own. As Joseph Heath and Andrew Potter put it, Adbusters' method of rebellion "is not a threat to the system — it is the system."
And in a major irony to some, much of Adbusters' targets (and the targets of many anti-consumerists and animal rights/enviromental activists as well) are actually also on the left like them (or at any rate, are socially liberal): Disney was once boycotted by wingnuts for pushing a "homosexual agenda", McDonald's has supported same-sex marriage (a hot button issue that leftists have supported practically since day one), and Starbucks got caught up in the War on Christmas (i.e. the red cup controversy and the controversies that followed it).
Buy Nothing Day
Buy Nothing Day is a day of protest founded by the Adbusters movement. As the name implies, it is a day during which participants refrain from making purchases in order to protest consumption and commercialization. The event also typically features street-theater protests such as zombie-walks through shopping malls, a technique surprisingly ineffective,
since everyone knows that insulting and offending the very people you wish to influence works so well. In the UK participants in Buy Nothing Day are advised to be nice to shoppers and reminded that "Ultimately, shoppers won’t listen if you treat them like the enemy."
In the U.S., Buy Nothing Day occurs on "Black Friday", the day after Thanksgiving, traditionally the start of the Christmas shopping season and the biggest shopping day of the year. It is held on the following Saturday in the rest of the world.
- New York Times: The Branding of the Occupy Movement 27 November 2011
- Jacobin Magazine: Adbusted 28 October 2013
- New York Times: Adbusters' War Against Too Much of Everything 22 December 2012
- Buy Nothing Day Toolkit