One Million Moms

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Seventeen Angry Dipsticks[1] One Dozen Shrews One Million Moms is a small advocacy group for social conservatism, created by—and a front group for—the American Family Association.[2] Its mission is to oppose the "immorality, violence, vulgarity and profanity" of modern media,[3] generally by attempting to stir public outcry. Specifically, they have opposed television shows such as Glee, The Playboy Club, Skins, and GCB (originally Good Christian Bitches) - citing these shows' normalization of homosexuality or a perceived anti-Christian bias)[4] - and have advocated on behalf of numerous other causes, such as opposing the addition of openly gay characters to Marvel and DC comic books.

One Million Moms are perhaps most notable for their failed attempt to start a mass boycott of retail chain J.C. PenneyWikipedia's W.svg after that company chose Ellen DeGeneresWikipedia's W.svg, who is openly gay, as a spokesperson.[5] J.C. Penney's stock price and sales volumes plummeted under a recent CEO, highlighting how the failed boycott had less to do with the company's strength and more to do with the hilarious inefficacy of One Million Moms.[6]

A year later, they were at it again with a protest against Kmart'sWikipedia's W.svg "Jingle Bells" ad.[7] Then, later on, they went on to protest against Campbell'sWikipedia's W.svg for a commercial they produced.[8]

Even if they were one million strong, they would still be no more than 1 to 2% of all mothers in the United States.[9]

In 2019, they targeted The Hallmark ChannelWikipedia's W.svg for showing a commercial about lesbian marriage. Like everything else on the channel, it was boring! Naturally, OMM attacked the ad as being sinful.[10] Was it perhaps too boring?

In 2020, OMM attacked Burger KingWikipedia's W.svg for saying, "Damn that's good." in a commercial for the meatless Impossible Burger.[11] He that believeth in meat and is baptized in lard shall be saved; but he that believeth not shall be damned (Mock 16:16, apologies to Mark 16:16).

Also in 2020, OMM attacked SabraWikipedia's W.svg for producing a commercial featuring a couple of drag queens that were notably on RuPaul's Drag Race,link=wp:RuPaul%27s_Drag_Race and tried to get the ad pulled from being shown during the Super Bowl.Wikipedia's W.svg [12]


A comparison of the number of followers of One Million Moms, compared to their targets, based on a survey of Facebook community followers taken on February 3, 2020:

  • One Million Moms: 95,406 [13]
  • Sabra: 539,401 [14]
  • Campbell's: 523,623 [15], plus 1,331,270 for Campbell's Kitchen. [16]
  • KMart: 2,096,579 [17]
  • RuPaul's Drag Race: 2,314,236 [18]
  • Hallmark Channel: 2,715,754 [19]
  • J.C. Penny: 5,514,720 [20]
  • Burger King: 8,158,889 [21]
  • Ellen DeGeneres: 34,726,464 [22]

In fact, a Facebook community created during the Ellen DeGeneres / JC Penny controversy called "1 Million people who support Ellen for JC Penney"[23] has 259,734 followers, roughly 2 and a half times as many followers as OMM's Facebook community.


  1. Pinkham, C.A., "Olive Garden better watch out, because this dude has NOTIFIED MANY PEOPLE ON FACEBOOK", Wonkette (1/29/16, 4:45pm).
  2. One Million Moms website
  3. "About",
  4. "Successes",
  5. "Anti-Gay Group's J.C. Penney boycott fizzles", L.A. Times
  6. "One Million Moms 'Moving on' From JC Penney-Ellen DeGeneres Protest"
  7. "Kmart's 'Jingle Bells' ad goes viral, sparks One Million Moms protest", L.A. Times
  8. "New Campbell's Ad Angers A 'Million' Moms", Youtube
  9. 'Facts for Features: Mother's Day: May 13, 2012',
  10. The first gay Hallmark movie will be so boring. That’s great news. by Drew Goins (Dec. 16, 2019 at 4:08 p.m. PST) The Washington Post.
  11. A conservative moms group has a beef with Burger King – and the ‘d-word’ by Rachel Siegel (Jan. 13, 2020 at 7:01 a.m. PST) The Washington Post.
  12. "Conservative group demands ban on drag queen Super Bowl ad; One Million Moms has launched a new petition to pull the commercial from airing during the Super Bowl." by Alexandra Kelley,, 2020 31 January
  13. One Million Moms Facebook community
  14. Sabra Facebook community
  15. Campbell's soup Facebook community
  16. Campbell's Kitchen Facebook community
  17. KMart Facebook community
  18. RuPaul's Drag Race Facebook community
  19. Hallmark Channel Facebook community
  20. JC Penny Facebook community
  21. Burger King Facebook community
  22. Ellen DeGeneres Facebook community
  23. "1 Million people who support Ellen for JC Penney",