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Part of the series on
Logic and rhetoric
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Key articles
General logic
Bad logic

La retorica es una forma de comunicacion basada en tradicion Griega de comunicacion oral y escrita, usualmente asociado con los argumentos. Existen tres tecnicas(?) en la retorica clasica:[1][2]

  • ethos: an appeal to character, credibility or authority
  • pathos: an appeal to emotion or identity
  • logos: an appeal to logic

While Aristotle (and, in fact, most rational folks) use logos, in fact all three can be effective at persuasion. It should also be noted that logical fallacies can be employed effectively in a persuasive piece or argument, as long as the opposition does not "catch" it.

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