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Appeal to confidence
| Part of the series on|
Logic and rhetoric
“”You're going to like the way you look. I guarantee it.
|—George Zimmer (Men's Warehouse CEO)|
An appeal to confidence occurs when somebody's confidence in some fact is taken as proof of that fact. On the other hand, an appeal to unconfidence (also ad fidentia, against self-confidence) occurs when somebody's lack of confidence in some fact is taken as disproof of that fact. Either appeal ties confidence to authority and ties authority to truth.
If the arguer additionally states something along the lines of "doesn't his confidence just lift your spirits?" or the inverse, it also qualifies as an emotional appeal.
Appeal to confidence:
P1: A says Q.
P2: A says: "Trust me -- I know what I'm doing!"
C1: Q is true!
Appeal to unconfidence:
P1: A says Q.
P2: A's shaking in their boots!
C1: Q is false!