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An emotional appeal is a logical fallacy that occurs when a debater attempts to win an argument by trying to get an emotional reaction from the opponent(s) and/or audience, e.g. eliciting fear or outrage. It is generally characterized by the use of loaded language and concepts (God, country, and apple pie being good concepts, homosexuality, drugs, and crime common bad ones). In debating terms, it is often effective as a rhetorical device, but is dishonest as a logical argument, since it often appeals to listeners' prejudices instead of being a sober assessment of a situation.
The fallacy is an informal fallacy.
 Alternate names
- personal appeal
- argumentum ad personam
 Acceptable use
There are times when appealing to people's emotion is acceptable. This is usually when attempting to motivate people, rather than influence or alter their beliefs. Occasionally, this may still be unsound, particularly if the emotions being appealled to have little to do with the action that the appeal intends to motivate.
Children are more often than not toddled out as an appeal to emotion. From pictures of starving children to motivate people to give to charity to using them as any excuse to ban things that children shouldn't even be aware of (porn, for example), they are repeatedly paraded in front of audiences to appeal to their emotional protective instincts, often overriding anyone's sense of rationality. "For the children" or "think of the children" as emotional appeals have been used with success in passing political motions such as Proposition Hate in California. More recently, conservatives have been pushing anti-trans bathroom laws, ostensibly to protect children from trans people (cis people never ever molest children). One case of a bill titled specifically for this emotional appeal is the Protecting Children from Internet Pornographers Act of 2011, which would require ISPs to store and provide the government with backlogs of every user's online activity on demand. By titling it that way, it makes it easy to claim opponents are in favor of child pornography even if they're talking about the privacy implications and 200 million dollar burden it imposes on private ISPs.
As with children, cute animals override most people's sense. Even if the pictures of animal testing put out by PETA are 50 years out of date, they still provoke an emotional response rather than a reasoned one when trying to assess cruelty in animal testing. This is also the reason PETA tried to rename fish "sea kittens", which resulted in the word getting the 2009 title of "Most Unnecessary Word of the year" by the American Dialect Society.
The ever-prevalent "hysterical woman" caricature is a particularly ironic form of emotional appeal (combined with poisoning the well) as it automatically dismisses the opponent's argument as being entirely based on it regardless of their actual argument, even more so as most perpetrators of this argument claim to be completely rational. The target doesn't even have to be female, but we all know being motivated by emotion is a female trait.
- Emotional Appeal, Fallacy Files
- The Personal Appeals Family, Bruce Thompson
- Appeals to Emotion and Desire, Atheism/Agnosticism About.com
- Your logical fallacy is appeal to emotion, YLFI
- Role Models – Hillary Clinton showing Donald Trump to be a bad influence on children.