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Logic and rhetoric
Relation to computers
Bits are heavily used in the computer industry. A modern computer can contain more than 68 billions of them in memory alone, and the demand is skyrocketing. Luckily, bits seem to be a renewable resource.
Relation to creationism
The concept of a bit is unique in that it is the only truly irreducibly complex object known to man. In most cases, when creationists are asked how much they actually know about evolution, a somewhat truthful yet diplomatic answer would be "a bit." In real life that doesn't happen, possibly because they believe bits of information can be complex and/or specified.