| We control what|
you think with
|Said and done|
|Jargon, buzzwords, slogans|
“”If you live in New York or any other big city, you are Jewish. It doesn't matter even if you're Catholic; if you live in New York, you're Jewish. If you live in Butte, Montana, you’re going to be goyish even if you're Jewish. Evaporated milk is goyish even if the Jews invented it. Chocolate is Jewish, and fudge is goyish. Spam is goyish, and rye bread is Jewish. Negroes are all Jews. Italians are all Jews. Irishmen who have rejected their religion are Jews. Mouths are very Jewish. And bosoms. Baton-twirling is very goyish.
Goy (גּוֹי) is the Hebrew word for "nation" (plural goyim, גּוֹיִים), and it appears numerous times in the Bible, usually in the phrase "goy kadosh", which directly translates to "holy nation". In modern context, however, it is used to refer to anyone who is not Jewish. Among Hebrew and Yiddish speakers, the term is standard for referring to non-Jews, and has no racist or xenophobic connotations. It is often considered derogatory among English speakers, though, and the term "gentile" or simply "non-Jew" is employed instead.
While Jewish people in the Diaspora often use the term in a frivolous manner, the term is often employed by cranks, antisemites, and conspiracy theorists in order to make Jewish people sound racist. If someone uses the term "goy" in an argument having to do with the Federal Reserve, Israel, Zionism, or any other possible crank magnet, chances are you are arguing with a racist lunatic and it is not worth continuing. If they use any variation on the anti-semitic cliche "Oy vey, the goyim know, shut it down!", then those chances shoot up to a near-certainty.
There is a recurring canard among conspiracy theorists and antisemites alike that the term "goyim" means "cattle" in Hebrew. The actual Hebrew word for "cattle" is "bakar" (בָּקָר). As noted above, the word translates to "nation", including that of Israel.
The term "shabbos goy" (aka "Good goy") refers to a non-Jew who does work for Jews that Jews are otherwise not allowed to do during the sabbath due to religious restrictions. The term is also often used by antisemites to refer to people who are alleged to be doing the "dirty work" for the Jews.