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The Paul brothers are 2 major social media influencers Logan (1995–) and Jake (1997–) Paul, both of which have billions of viewers[1][2] for their videos and other platforms on social media, with Jake specifically forming Team 10. However, as the old saying goes, "With great power comes great responsibility", and the latter doesn't seem to be their forte.
Jake Paul[edit]
“”It takes a little while to figure out the message in (...) Jake Paul’s song, "All I Want For Christmas.
 " "Buy dat merch," he sings. What could he possibly mean? "Buy dat merch," he continues. Like a great Bob Dylan song, the meaning is elusive and difficult to discern. "Buy dat merch. Buy dat merch. Buy dat merch. Buy dat merch. Buy dat merch." |
| —Chris Stokel-Walker, New York Magazine[3] |
The younger of the two brothers, Jake is an...interesting fellow.
Being a dick[edit]
Jake likes merch. He really likes merch. In fact, for a while, he constantly promoted it in his music videos and vlogs in an attempt to squeeze cents out of any of his fans in ways that are borderline predatory if not so.[3][4]
Being an even bigger dick[edit]
Sometime during January 2018, Jake Paul quietly launched Edfluence, an educational platform for teaching people how to be rich and famous.[5] In a unskippable video promoting it on his site, Jake stated that Edfluence cost $7, however, he was just a tiny bit manipulative to his fans, previously bragging about how rich he was and telling his fans, just in case they were hesitant, stating "You know already that there are millions of Jake Paulers watching this right now, and if you wait on this you'll probably miss your shot at 1000." and "If you can't follow the road map, then there's no chance you'll make it as [...] a social media influencer."[6] However, in this frenzy, oddly, he never told his fans that the $7 which he told them was to access the course...was really to access the page which asks you to pay another $57 dollars to use the actual course.[7] So many kids got scammed by this that some credit card companies straight out refused to authorize transactions to his platform's site, seeing it as a red flag.[6]
Despite siphoning off $64 from any fan who fell for his scam, Jake didn't feel that he needed to even remember his lines or at the bare minimum, get a decent camera, which in some cases, included him randomly commenting on things without knowing he was recording.[6] However, by the end of the year, Jake had retired Edfluence, tweeting out deals just to siphon off any other fans.[8][9] Alas, Jake couldn't survive without not scamming his audience...hence his decision to sponsor MysteryBrand in the end of 2018.
The MysteryBrand scandal[edit]
“”Why would an unlicensed gambling site set the odds in your favor? (...) You'd be a complete fool to trust [MysteryBrand].
|
| —u/JeanneDOrc[10] |
MysteryBrand was, according to an archived version of their website, a "buyer-friendly service" which sells loot boxes.[11] Located in Poland, the website terms of service stated that "during using the services of the website You may encounter circumstances in which Your won items will not be received," and that they could "refuse to issue a winning product without any refund of spend value", which should tell you how trustworthy they were.[12] If you weren't sure if it was a scam, one of their prizes was, and we’re not making this up: "The Most Expensive Los Angeles Realty", which cost $250 million...and you could get it from a loot box...[12] Apparently, the odds of getting this were 0.0000018%,[12] meaning almost 600 people would have to spontaneously die prior to someone winning that house.[13]
The reason why MysteryBrand is relevant to Jake Paul is due to him alongside RiceGum promoting it in January 2019.[12][14] You may be wondering why people like Jake Paul and RiceGum would willingly shill a gambling site to their audience of kids. There's one very simple answer, money. In a tweet, Keemstar stated that MysteryBrand offered him $100,000 for a sponsorship.[12] Hell, even MrBeast wanted to sponsor them until his manager talked him out of it at the last minute.[15] With this in mind, it's likely Jake took the money and shilled the site, which according to their lawyer, did "not need to physically own these cars or houses to include them as prizes in the box".[14]
Now that you know that he was a big dick, you may be wondering if he changed? Well...
COVID-19 denialism[edit]
In July 2020, in the midst of the COVID-19 pandemic, Jake threw a massive party in Calabasas, California. As dozens of people weren't wearing face masks in the party, increasing the risk of getting the disease, rather unsurprisingly, the mayor of the city, Alicia Weintraub, criticized Jake for what he done.[16] In response, Jake went mental, not only denying COVID-19 but straight up pulled up facts out of his ass, stating that "the disease is a hoax" and "98% of news is fake".[17] He never did tell anyone what was the other 2%...
What he does now[edit]
While still selling his shitty merch, Paul has gotten into the realm of boxing, which, believe it or not seems to have a total of 10 wins and one loss.
Logan Paul[edit]
The incident[edit]
Logan’s most infamous act was during his trip to Japan when vlogging in the Suicide Forest.
What he does now?[edit]
Many things, none of which are very good.
CryptoZoo[edit]
Crypto woo CryptoZoo was a failed blockchain game co-founded by Logan in 2021.[18] According to its website, it was going to be "the most exciting crypto game...in the Metaverse" and would be using DeFi, a financial service for crypto.<ref>"CryptoZoo World".
Prime and Lunchly[edit]
References[edit]
- ↑ "Jake Paul's YouTube Stats (Summary Profile)". SocialBlade.
- ↑ "Logan Paul's YouTube Stats (Summary Profile)". SocialBlade.
- ↑ 3.0 3.1 Chris Stokel-Walker (Apr 20, 2018). "YouTube Has Turned Into a Merch-Plugging Factory, and the Pauls Are Leading the Way". New York Magazine.
- ↑ PARENTS' WORST NIGHTMARE: Jake Paul by Nerd City, 1 September, 2018, YouTube
- ↑ Farokhmanesh, Megan (January 23, 2018). "Jake Paul's school for social media stars will teach you all the wrong lessons". The Verge.
- ↑ 6.0 6.1 6.2 Gooden, Drew (January 19, 2018). "I Joined Team 10 So You Don't Have To". YouTube.
- ↑ Worrall, William (Sepetmber 23, 2020). "Edfluence or That Time Jake Paul Scammed His Underage Followers". CCN.
- ↑ "Edfluence". Twitter (I ain't saying 𝕏, Elon).
- ↑ Gooden, Drew (January 23, 2020). "Revisiting Jake Paul's Team 1000 Scam". YouTube.
- ↑ https://www.reddit.com/r/Scams/comments/9kx3o6/comment/e72j6td/
- ↑ "Questions and Answers (archived)". MysteryBrand. 3 January 2019.
- ↑ 12.0 12.1 12.2 12.3 12.4 Writer, Steven Asarch (3 January 2019). "What is Mystery Brand And is It a Scam?" (in en). Newsweek.
- ↑ Werf, Christian van der (9 April 2014). "Explainer: can you just die suddenly?". The Conversation.
- ↑ 14.0 14.1 Alexander, Julia (5 January 2019). "Mystery Brand responds to scam, gambling accusations after YouTube controversy". The Verge.
- ↑ I Worked For MrBeast, He's a FRAUD
- ↑ https://www.latimes.com/california/story/2020-07-21/calabasas-mayor-calls-out-youtuber-jake-paul-for-house-party-sets-new-restrictions
- ↑ https://www.thedailybeast.com/youtuber-jake-paul-believes-covid-is-a-hoaxand-i-am-fake-news/
- ↑ Chow, Andrew R. (2 February 2023). "How Logan Paul's Crypto Empire Fell Apart" (in en). TIME.