Evie Magazine

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Evie Magazine is a conservative online women's magazine that mixes nuttery like QAnon apologia and raw milk promotion with Cosmopolitan-style articles.[1][2][3][4] Its founder (Brittany Hugoboom — née Brittany Martinez), well in line with this, described the publication in an article for "HBD" megaphone Quillette as a "conservative Cosmo".[5][6][7] As of 2021, the CEO of this particular women's magazine was actually Brittany's husband, Gabriel Hugoboom.[6]

Among the site's writers are Ben Shapiro's sister (Abby Shapiro), a senior PragerU staffer, and whoever at Hillsdale College they could get to contribute (no, really).[2] Aside from QAnon-apologetics articles, others spread "fear, uncertainty, and doubt" (FUD) about the 2020 U.S. presidential election,[8][9] abortion,[10][2] birth control,[2] LGBT communities,[2][11] and vaccines (including anti-vaccination myths apparently originating from sources like conspiracy theorist Naomi Wolf).Wikipedia[5][6] One can also find pro-acupuncture/TCM testimonials.[12]

Bias ratings[edit]

Media Bias/Fact Check deems it "Far-Right biased and Questionable based on the promotion of conspiracy theories, pseudoscience, propaganda, poor sources, false claims, and failed fact checks."[5] AllSides gave it a low/initial-confidence "lean-right" rating in 2020/2021.[7] AllSides also commented:

The content typically stands against progressive feminism and encourages marriage, monogamy, traditional family values, and purposeful dating. Content is critical of porn, hook-up culture, socialism/communism, and the birth control pill, instead advocating for natural planning methods. Evie typically advocates for Eastern medicinal approaches over Western approaches, embracing preventative medicine and a holistic approach to health rather than pharmaceuticals.[7]

28 app[edit]

Evie also operates a menstrual cycle tracking mobile app called "28", which Trump-linked billionaire Peter Thiel has a stake in (apparently to the tune of $3.2 million).[13][2][11] It claims: "28 empowers women to become experts of their own bodies and gives them the tools to improve their health by naturally balancing their hormones."[2] According to TechCrunch, the app also offers "science-based horoscopes" (oh, brother!), and: "If a user doesn't currently have a period, say because they're pregnant or on the pill for example, the startup suggests using the lunar cycle as an alternative."[13] The 28 app attempts to persuade users not to take birth control (including by "exaggerating the side effects of the pill"), according to a Media Matters for America investigation.[11]

See also[edit]

External links[edit]

References[edit]

  1. Gaby Del Valle (September 2023). "Land Ho". The Baffler.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 E.J. Dickson (May 31, 2023). "This Women’s Mag Is Like a Gen Z ‘Cosmo’ for the Far Right". Rolling Stone.
  3. S.G. Cheah (July 1, 2020). "Call Me Crazy: How The Online Crackdown of Q Anon Made Me (Begrudgingly) Go Down The Rabbit Hole". Evie Magazine.
  4. Nicole Dominique (March 7, 2023). "Jan. 6 Capitol Riot Staged? New Footage Shows QAnon Shaman Being Peacefully Led Through Capitol By Police". Evie Magazine. Note that their source is Tucker Carlson.
  5. 5.0 5.1 5.2 (Updated May 24, 2023). "Evie Magazine – Bias and Credibility". Media Bias/Fact Check.
  6. 6.0 6.1 6.2 6.3 Anna Merlan (October 26, 2021). "Anti-Vaxxers Are Making a Play for the Hearts, Minds, and Wombs of Young Women". Vice.
  7. 7.0 7.1 7.2 "Evie Magazine". AllSides.
  8. Erica Jimenez (November 4, 2020). "Opinion: Trump Should Have Won Last Night. Is Voter Fraud Responsible For Flipping These States Overnight?". Evie Magazine.
  9. Katie Gu (November 14, 2020). "Behind the Scenes of an 'Unbiased' Women’s Magazine". The Bigger Picture (Medium).
  10. Maggie Harrison (September 11, 2022). "Concern Grows Around Billionaire Peter Thiel's Period-Tracking App". Neoscope (Futurism).
  11. 11.0 11.1 11.2 Alyssa Tirrell and Rob Savillo (October 31, 2022). "Peter Thiel’s recent media investment is a period tracking app that dissuades users from taking birth control". Media Matters for America.
  12. Ani Dietman (June 8, 2023). "How Acupuncture Restored My Lost Cycle (And My Hope)". Evie Magazine.
  13. 13.0 13.1 Natasha Lomas (August 23, 2022). "Cycle-focused femtech startup, 28, grabs backing from Thiel Capital". TechCrunch.