Evie Magazine

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Evie Magazine is a conservative online women's magazine that mixes nuttery like QAnon apologia and raw milk promotion with Cosmopolitan-style articles.[1][2][3][4] Its founder (Brittany Hugoboom — née Brittany Martinez), well in line with this, described the publication in an article for "HBD" megaphone Quillette as a "conservative Cosmo".[5][6][7] As of 2021, the CEO of this particular women's magazine was actually Brittany's husband, Gabriel Hugoboom.[6]

Among the site's writers are Ben Shapiro's sister (Abby Shapiro), Lauren Chen, a senior PragerU staffer, and whoever at Hillsdale College they could get to contribute.[2] Aside from QAnon-apologetics articles, others spread "fear, uncertainty, and doubt" (FUD) about the 2020 U.S. presidential election,[8][9] abortion,[10][2] birth control,[11][2] LGBT communities,[2][12] and vaccines (including anti-vaccination myths apparently originating from sources like conspiracy theorist Naomi Wolf).Wikipedia[5][6] One can also find pro-acupuncture/TCM testimonials.[13]

Bias ratings[edit]

Media Bias/Fact Check deems it "Far-Right biased and Questionable based on the promotion of conspiracy theories, pseudoscience, propaganda, poor sources, false claims, and failed fact checks."[5] AllSides gave it a low/initial-confidence "lean-right" rating in 2020/2021.[7] AllSides also commented:

The content typically stands against progressive feminism and encourages marriage, monogamy, traditional family values, and purposeful dating. Content is critical of porn, hook-up culture, socialism/communism, and the birth control pill, instead advocating for natural planning methods. Evie typically advocates for Eastern medicinal approaches over Western approaches, embracing preventative medicine and a holistic approach to health rather than pharmaceuticals.[7]


28 app[edit]

Evie also operates a menstrual cycle tracking mobile app called "28", which Trump-linked billionaire Peter Thiel has a stake in (apparently to the tune of $3.2 million).[14][2][12] It claims: "28 empowers women to become experts of their own bodies and gives them the tools to improve their health by naturally balancing their hormones."[2] According to TechCrunch, the app also offers "science-based horoscopes" (oh, brother!), and: "If a user doesn't currently have a period, say because they're pregnant or on the pill for example, the startup suggests using the lunar cycle as an alternative."[14] The 28 app attempts to persuade users not to take birth control (including by "exaggerating the side effects of the pill"), according to a Media Matters for America investigation.[12]

See also[edit]

External links[edit]

References[edit]

  1. ↑ Gaby Del Valle (September 2023). "Land Ho". The Baffler.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 E.J. Dickson (May 31, 2023). "This Women’s Mag Is Like a Gen Z ‘Cosmo’ for the Far Right". Rolling Stone.
  3. ↑ S.G. Cheah (July 1, 2020). "Call Me Crazy: How The Online Crackdown of Q Anon Made Me (Begrudgingly) Go Down The Rabbit Hole". Evie Magazine.
  4. ↑ Nicole Dominique (March 7, 2023). "Jan. 6 Capitol Riot Staged? New Footage Shows QAnon Shaman Being Peacefully Led Through Capitol By Police". Evie Magazine. Note that their source is Tucker Carlson.
  5. ↑ 5.0 5.1 5.2 (Updated May 24, 2023). "Evie Magazine – Bias and Credibility". Media Bias/Fact Check.
  6. ↑ 6.0 6.1 6.2 6.3 Anna Merlan (October 26, 2021). "Anti-Vaxxers Are Making a Play for the Hearts, Minds, and Wombs of Young Women". Vice.
  7. ↑ 7.0 7.1 7.2 "Evie Magazine". AllSides.
  8. ↑ Erica Jimenez (November 4, 2020). "Opinion: Trump Should Have Won Last Night. Is Voter Fraud Responsible For Flipping These States Overnight?". Evie Magazine.
  9. ↑ Katie Gu (November 14, 2020). "Behind the Scenes of an 'Unbiased' Women’s Magazine". The Bigger Picture (Medium).
  10. ↑ Maggie Harrison (September 11, 2022). "Concern Grows Around Billionaire Peter Thiel's Period-Tracking App". Neoscope (Futurism).
  11. ↑ Lauren Weber and Sabrina Malhi (March 21, 2024). "Women are getting off birth control amid misinformation explosion". The Washington Post. (Archived).
  12. ↑ 12.0 12.1 12.2 Alyssa Tirrell and Rob Savillo (October 31, 2022). "Peter Thiel’s recent media investment is a period tracking app that dissuades users from taking birth control". Media Matters for America.
  13. ↑ Ani Dietman (June 8, 2023). "How Acupuncture Restored My Lost Cycle (And My Hope)". Evie Magazine.
  14. ↑ 14.0 14.1 Natasha Lomas (August 23, 2022). "Cycle-focused femtech startup, 28, grabs backing from Thiel Capital". TechCrunch.
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