| Frogs, clowns and swastikas|
|Rebuilding the Reich, one meme at a time|
|Buzzwords and dogwhistles|
It started on March 1, 2010 as "an online magazine of radical traditionalism" and "an attempt to forge a new, independent intellectual Right." It was founded by Richard Spencer, a former editor at The American Conservative and Taki's Magazine. It quickly became a media project of the National Policy Institute, Spencer's white nationalist think tank. The website became inactive in December 2013 and was redirected to Radix Journal, a site of similar subject matter.
It was also known as AltRight, originating the use of said label for the political movement that calls itself the alt-right.
In the spring of 2010, AltRight founder Richard B. Spencer addressed Hans-Hermann Hoppe's Property and Freedom Society's annual conference at Bodrum, Turkey. There he discussed the intellectual currents within 20th century American conservatism, and the status of the larger phenomenon increasingly referenced as "the alternative right." — i.e., a bunch of white nationalists claiming respectability within conservatism.
Greg Johnson of The Occidental Quarterly extolled AltRight as a publication he "hope[s]… will attract the brightest young conservatives and libertarians and expose them to far broader intellectual horizons, including race realism, white nationalism, the European New Right, the Conservative Revolution, Traditionalism, neo-paganism, agrarianism, Third Positionism, anti-feminism, and right-wing anti-capitalists, ecologists, bioregionalists, and small-is-beautiful types."
The website was originally edited by NOT A NAZI Richard Spencer. Between January 2011 and early 2012, the editors-in-chief were Alex Kurtagić and Richard Spencer. Thereafter, it was edited by Colin Liddell and Andy Nowicki, who run the current blog.
Additional contributors included Frank Borzellieri, Peter Brimelow, Jack Donovan, Drew Fraser, Paul Gottfried, Richard Hoste, James Kalb, Colin Liddell, Scott Locklin, Brittany Pettibone, Keith Preston, Richard Wolstencroft, Byron Roth, Steve Sailer, R.J. Stove, Jared Taylor, Srđa Trifković, Derek Turner, Elizabeth D. Wright, Jason Richwine and various others.
Mainstream conservative opinion
More mainstream conservatives are not entirely thrilled by this lot either. E.D. Kain at True/Slant contended that "the far-right-wingers at Alternative Right represent the ugly – and yes racist – underbelly of ‘alt’ conservatism. This is white nationalism, folks, dressed up in faux-intellectualism."
In March 2010 Tim Mak of David Frum's FrumForum interviewed Spencer. He concluded that AltRight's "ideas belong in some sort of padded room", and that its writers were "going to be white nationalists, but, by God, they’re going to be a little fancy about it."
- National Review, "More on the Hispanic-Crime Debate," by John Derbyshire (March 5th 2010 - retrieved on May 23rd, 2011).
- Alternative Right, "About Us" (archive of 6 December 2013)
- Southern Poverty Law Center, "Paleocon Starts New Extreme-Right Magazine," by Larry Keller (March 15th, 2010 — retrieved on May 23rd, 2011).
- The Prosperity and Freedom Society, "Meetings and Proceedings," (retrieved on May 29th, 2011).
- Vimeo, "PFS 2010 — Hans-Hermann Hoppe, Richard Spencer, Marco Bassani, Paul Gottfried, Richard Lynn, Discussion, Q & A," by Sean Gabb (retrieved on May 29th, 2011).
- The American Conservative, "No Thanks," by Clark Stooksbury (May 30th, 2009 - retrieved on May 30th, 2011).
- VDARE, "Jared Taylor Archive: introduction," by Peter Brimelow (May 5th, 2011 — retrieved on May 30th, 2011).
- The Occidental Quarterly, "Richard Spencer Launches Alternative Right," by Greg Johnson (March 2nd, 2010 — retrieved on May 27th, 2011).
- "Jason Richwine Says He's No Racist, Has Tough Time Spotting Racism". the Atlantic Wire.
- True/Slant, "Richard Spencer and the ugly white nationalism of the Alternative Right," by E.D. Kain (March 13th, 2010 - retrieved on May 27th, 2011).
- FrumForum, "The “New” Racist Right," by Tim Mak (March 8th, 2010 - retrieved on May 29th, 2011).