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Felix Arvid Ulf Kjellberg (1989–), and known by his stage name PewDiePie, is a Swedish internet entertainer who generally makes gaming related video content for the online streaming service YouTube. He makes millions of dollars a year from his entertainment business, and is estimated to be worth $20 million (USD).[1]


He is the most popular YouTuber ever, with more subscribers than anyone else on the platform. But in 2018 the Indians got internet, and unfortunately their favorite YouTuber music library[2] T-Series came very close to knocking him off the top spot.[3]

This led to a massive Sub2Pewds campaign to keep him on top, inclusive of literally hacking thousands of TVs and printers to get subscribers.[4][5] Although Pewdiepie himself later got fed up with the campaign and issued a statement saying "DON'T Subscribe to Pewdiepie".[6]

In March 2019, the far-wing Christchurch terrorist attacks mass murderer said on livestream; "remember lads, subscribe to PewDiePie" minutes before gunning down over 80 people, killing 50.[7]

Racism and Anti-Semitism[edit]

Strike one[edit]

In 2017, the Wall Street Journal found that some of PewDiePie's videos contained Nazi references.[8]

According to the Journal's analysis, over the last six months the YouTuber posted nine videos that include either antisemitic jokes or Nazi imagery, including one, posted on 11 January, that featured two men holding a banner that stated: 'Death to all Jews'. Another video, posted 22 January, featured a man dressed as Jesus saying, "Hitler did absolutely nothing wrong”".
—Oliva Solon, of The Guardian.[9]

PewDiePie lost a lucrative joint venture with Disney after this controversy.

Strike two[edit]

Later in 2017 on a live stream, in a heated gaming moment he called someone "a fucking nigger."[10]

The 27-year-old video blogger called an opponent a 'fucking nigger' while live-streaming playing the online game PlayerUnknown's Battlegrounds, before correcting himself to 'fucking asshole', adding: 'I didn't mean it in a bad way.'”
—Alex Hern, of The Guardian.[11]

Nothing really happened as a result of that one.