Reduxx

Anna Slatz in her Rebel News days

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Not to be confused with Reddit or Roblox.

“”What kind of “feminist news” site has zero articles on fair pay or reproductive rights, and only articles about transgender people who have allegedly committed crimes?

—The Washington Post on Reduxx

Reduxx is a Canadian far-right anti-transgender hate website run and founded by Anna Slatz, formerly known as Anna De Luca. Slatz has a long history of far-right activity, support for Scientology, virulent homophobia and racism, and contributions to far-right outlets such as Rebel News and The Post Millennial. Southern Poverty Law Center called the site "nothing but rabid transphobia". Despite, or perhaps because of its overt far-right links, Reduxx enjoys significant popularity with anti-trans activists claiming to be radical feminists and has been described as the TERF answer to Breitbart. The website calls itself "pro-woman, pro-child safeguarding" and is singularly focused on obsessively publishing articles accusing trans people of being pedophiles or criminals. Genevieve Gluck, the website's most prolific writer, has "a very strange creepy obsession" with collecting images of trans women and linking them to crime. The website has been referred to as a "trans-obsessed hate-porn site." Reduxx has a sister publication called ThePublica, also founded and edited by Slatz, that focuses on promoting racism and anti-immigrant politics.

Anna Slatz, the founder

“”sodom and gomorrah was a warning not an instruction manual

—Reduxx's founder and chief editor Anna Slatz mocking a young gay man who discussed his HIV diagnosis

Very serious journalism

Reduxx's founder and editor Anna Slatz has a long history of far-right activism. She initially gained notoriety in 2018 for uncritically publishing a letter to the editor from open neo-Nazi Michael Thurlow in the University of New Brunswick's student newspaper The Baron. Thurlow's piece praised Canada's historical residential school system and propagated the antisemitic conspiracy theory that Jews secretly control the world. Slatz defended her decision to publish the hateful screed in an editor's note stating she would "never censor, never correct or challenge." When an actual journalist at CANADALAND pointed that an editor's job involves editing, Slatz responded that she was "'not groovy' being told what her job should include." The Baron issued an apology and removed Slatz from her position as editor-in-chief.

Slatz has written for far-right Canadian outlet The Post Millennial since 2019. In 2020, Slatz covered the George Floyd protests in New York City for Rebel News, another far-right outlet from the Great White North. Rebel News was co-founded by Ezra Levant and has employed such great minds as Lauren Southern and Proud Boys founder Gavin McInnes. Journalist Freda Wallace has described Slatz as "part of a few anti Islam funded media networks around the Daily Wire which campaigned against Black Lives Matter protests and [who] has written for various vaguely anti-leftist sites."

Homophobia and cult apologism

Slatz's shrine to L. Ron Hubbard.

Slatz has a history of homophobic statements so extreme that she has alienated fellow travellers in the "gender-critical" movement. In 2023, she mocked a gay TikToker for disclosing his HIV diagnosis, tweeting that "sodom and gomorrah was a warning not an instruction manual." In 2024 she responded to a Reddit post from a cisgender gay man sharing a disapproving anecdote about a trans man in a gay bathhouse with "personally I'm glad their virus exchange party was interrupted." Veteran gay-rights activist turned transphobe Fred Sargeant called Slatz a "fire breathing, hateful racist and homophobe" in 2024, holding that "her despicableness is something that her supporters excuse and, at times, celebrate." Graham Linehan accused Slatz of "destroy[ing] the reduxx brand" after she responded to gay anti-trans activist "Arty Morty" with a photo of a bundle of sticks (a coded reference to a homophobic slur). Another anti-trans Twitter user remarked that Slatz "really can't go 25 minutes without having a pop at the gays." Slatz managed to get banned on the far-right hellscape formerly known as Twitter in 2024, with Fred Sargeant commenting: "Good! And, of course, her likewise homophobic followers keepin' it classy." She was also banned from the platform under the pre-Musk regime in 2020.

Slatz ran a Scientology apologist blog under the domain name "neohubbard.com" around the time she served as editor of The Baron. In 2018, she tweeted that she had read Dianetics fifteen times, adding that "I began my own personal Dianetics journey 4yrs ago (after research for 2yrs before then), and I could not be happier." She admitted to taking a framed photo of L. Ron Hubbard on a vacation and used "Oh my Hubbard" as a substitute for "oh my God."

From at least 2023 Slatz has faced backlash from some of her fellow "gender-critical" activists over her "off the Richter scale racism". She was also discovered to have a verified account on Kiwi Farms, a forum linked to organized harrassment and trolling.

Peddling hatred and fear

“”my job is just…. hate

—Reduxx's founder and chief editor Anna Slatz

The latest frontier of "feminism:" selling a prohibited weapon with a Nazi dogwhistle.

Slatz founded Reduxx in January 2022 as a "pro-woman, pro-child safeguarding platform" and serves as its main editor. Reduxx exists solely to publish an endless stream of alarmist stories selectively highlighting actual and imagined misdeeds of named trans people. As described by the Southern Poverty Law Center, the site is "nothing but rabid transphobia" and "an endless scroll of alleged trans sex offenders and pedophiles," reminiscent of "white nationalist websites that list endless pages of 'Black crime' meant to suggest that Black people are inherently prone to criminality."

The site is frequently used as a source by right-wing news outfits like Fox News. One of the site's staffers, Genevieve Gluck, collaborated with Daily Wire host Michael Knowles to "expose" the horrors of "hypnosis porn" and its alleged relevance to transgender people. Freda Wallace has described Gluck as having "a very strange creepy obsession with trans women" that involves "collect[ing] images [...] from porn sites." Reduxx content has been repeatedly shared by far-right agitator Libs of TikTok.

This cozy relationship with anti-feminist conservatives hasn't stopped Reduxx from becoming popular with TERFs. The "about" page formerly boasted that the site was "proud to take style guidance" from the infamously anti-trans Women's Liberation Front. Notable TERFs who have boosted Reduxx articles include Maya Forstater, Helen Joyce, and J.K. Rowling. Rowling praised the site for "reporting on all the things women are supposed to pretend aren't happening" in 2024.

Reduxx was revealed to be selling bladed knuckledusters as part of its Clown World-themed Patreon reward scheme in November 2024. The objects – which are illegal in Canada, where Reduxx ships from – were presented as "keychains" that are "great for um...protection." The site offered reshipment in the event "your item is rejected your country's border." This lead to the suspension of the Reduxx Patreon account on November 11. Reduxx released a statement blaming a "mass-report campaign" by "rabid trans activists."

ThePublica, Reduxx's sister publication oriented towards racism

“”A child-raping migrant from Africa has been allowed to stay in the United Kingdom after claiming deportation would harm his mental health.

—Typical story featured in ThePublica, Reduxx's racist-focused sister publication

ThePublica is Reduxx's sister publication oriented towards general racism and far-right politics. It is also founded and edited by Anna Slatz. It usually publishes stories about migrants being rapists, migrants causing housing problems, more ridiculous ragebait culture war topics such as complaints about veganism, and transphobic and homophobic content. It differs from Reduxx primarily in how Reduxx is targeted to those who are absolutely obsessed with demonizing trans people, while ThePublica targets a broader far-right audience.

Further throwing doubt in ThePublica's reliability is its questionable sourcing and lack of corroborative attribution, like in 2023 when they ran a report about a supposed transgender child sex offender who was reportedly caught in possession of child pornography and was trading said content on sites like DeviantArt. Looking up the offender's name only leads to the page in question, putting said report in doubt.