RationalWiki's 2018 Fundraiser

There is no RationalWiki without you. We are a small non-profit with no staff — we are hundreds of volunteers who document pseudoscience and crankery around the world every day. We will never allow ads because we must remain independent. We cannot rely on big donors with corresponding big agendas. We are not the largest website around, but we believe we play an important role in defending truth and objectivity.

If everyone seeing this today donates $5, we will meet our goal for 2018.

Fighting pseudoscience isn't free.
We are 100% user-supported! Help and donate $5, $20 or whatever you can today with PayPal Logo.png!

Donations so far: $3383Goal: $5000

Media

From RationalWiki
(Redirected from Viral)
Jump to: navigation, search
You gotta spin it to win it
Media
Icon media.svg
Stop the presses!
We want pictures
of Spider-Man!
Extra! Extra!
Warning icon orange.svg This page contains too many unsourced statements and needs to be improved.

Media could use some help. Please research the article's assertions. Whatever is credible should be sourced, and what is not should be removed.

It used to be thought that the media was intentionally dumbing us all down so that they could control everything. The internet has proven that they didn't need to bother.
—anon

Media is a catch-all term used to describe all forms of communication. Most often, it is used to refer to television, radio, books, and newspapers (often referred to as the "Mainstream Media") but now also refers to the internet.

Bias[edit]

See the main article on this topic: Liberal media

Often, political bias colours the contents of the media, often dividing the population's political beliefs even further down into the two main parties, (Labour/Conservative in the United Kingdom, and Republican/Democrat in the United States) ignoring the smaller parties that may have something good to offer (although, in some cases, not so good).

Viral media[edit]

Viral refers to the spread of information, most notably over the internet, through person-to-person interactions. It is closely related to memes, which are often the unit of information being passed. The exposure patterns to the information look very much like the spread of a biological virus or other infectious agent. It is essentially an exponential growth pattern, with one person showing it to a few friends, who each show it to a few more friends, and so on.

The ease of spreading information in this manner over the internet has led it being the main fertile breeding ground, but similar things can occur through older technologies like fax machines, smoke signals, or, if desperate, face-to-face communication.

In recent years, major corporations have attempted to create artificial viral marketing campaigns to take advantage of the low cost and high exposure. Such viral marketing campaigns have met with mixed success.

External links[edit]