The Juice Media

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The Juice Media is an Australian media company notable for its darkly satirical videos deconstructing political events and the behaviour of the Australian Government. As of June 2021, their YouTube channel has 72 million views and 688,000 subscribers.[1]

TJM is known for two popular video series: Juice Rap News, in which commentary of political events is delivered in the form of rap, and Honest Government Ads, in which actresses pose as smiling government representatives to parody and explain the "shitfuckery" of the Australian, or rather the Australien,[note 1] Government (and, occasionally, other governments). 

Honest Government Ads[edit]

The "Honest Government Ads" series has lampooned and criticized many facets of the Government's behaviour, a few of which include: 

TJM has also covered international topics, such as the American Government's negative influence on Hawaii and Puerto Rico,[20][21] the Trump administration,[22] and the European Union's Internet Censorship Bill.[23]


TJM's videos have been reported, praised, and discussed by a range of media outlets, both in Australia[24][25][26][27][28] and internationally.[29][30][31][32][33][34]

Government reactions[edit]

In 2017, TJM received an email from the Department of the Prime Minister and Cabinet citing "complaints from members of the public" about their parody of the Australian Coat of Arms, expressing concerns about it being mistaken for genuine Australian Government material.[35] Exactly who or how many people complained is unclear. Less than a week later, a bill was introduced in Parliament to amend the Criminal Code Act 1995 to "…introduce new offences for a person recklessly or intentionally representing themselves to be, or to be acting on behalf of, or with the authority of, a Commonwealth entity or service…"[36][37]

In August 2019, the Indonesian Government took action to block TJM's 2018 "Visit West Papua!" video from being viewed in Indonesia.[38]

See also[edit]

External links[edit]


  1. Spelling changed pointedly in order to avoid complaints about impersonating the government.


  1. The Juice Media - About.
  2. thejuicemedia. Honest Government Ad | My Police State. YouTube.
  3. thejuicemedia. Honest Government Ad | Quiet Australians. YouTube.
  4. thejuicemedia. Honest Government Ad | Charity Gag Law. YouTube.
  5. thejuicemedia. Honest Government Ad | Anti Encryption Law. YouTube.
  6. thejuicemedia. Honest Government Ad | Visit Australia!. YouTube.
  7. thejuicemedia. Honest Government Ad | Adani Coal Mine. YouTube.
  8. thejuicemedia. Honest Government Ad | Climate Emergency & School Strikes. YouTube.
  9. thejuicemedia. Honest Government Ad | Australia's Renewable Energy Policy. YouTube.
  10. thejuicemedia. Honest Government Ad | The Great Australian Bight. YouTube.
  11. thejuicemedia. Honest Government Ad | Visit the Northern Territory. YouTube.
  12. thejuicemedia. Honest Government Ad | Koalas & Trees. YouTube.
  13. thejuicemedia. Honest Government Ad | Youth Incarceration. YouTube.
  14. thejuicemedia. Honest Government Ad | Australia's Refugee Policy. YouTube.
  15. thejuicemedia. Honest Government Ad | Preferential Voting. YouTube.
  16. thejuicemedia. Honest Government Ad | The ABC. YouTube.
  17. thejuicemedia. Honest Government Ad | Marriage Equality Plebbyshite. YouTube.
  18. thejuicemedia. Honest Government Ad | Visit Timor Leste. YouTube.
  19. thejuicemedia. Honest Government Ad | Visit West Papua. YouTube.
  20. thejuicemedia. Honest Government Ad | Visit Hawai'i. YouTube.
  21. thejuicemedia. Honest Government Ad | Visit Puerto Rico. YouTube.
  22. thejuicemedia. Honest Government Ad | President Trump. YouTube.
  23. thejuicemedia. Honest Government Ad | Article 13. YouTube.
  24. This 'honest government ad' about the Centrelink debacle is savage. SBS Comedy.
  25. This 'Honest Government Ad' Rips Into Australia's Renewable Energy Policy. Gizmodo Australia, May 30, 2018.
  26. A hilariously 'accurate' spoof about Centrelink's bungled debt recovery. Channel Nine Australia, June 12, 2018.
  27. The Juice Media attacks Centrelink debt recovery algorithm in hilarious video. International Business Times AU, 11 January, 2017.
  28. 'Illegal military takeover' and 'whitewashing': Video reveals Hawaii's hidden history. NITV.
  29. This 'Honest' Government Tourism Ad About The Great Barrier Reef Dying Is Way Too Real. Junkee, May 30, 2016.
  30. Dakota Excess Pipeline on Juice Media Go and Watch it!. flexosaurus, October 29, 2016.
  31. #203: Getting Pissed on by Trickle Down Economics. FM Player Australia.
  32. Vidéo – Un clip satirique invitant à visiter Hawaii fait le buzz. Tahiti Nui Télévision – Les informations de Tahiti, les vidéos de Polynésie. (French)
  33. Viral: Video explica situación actual de Puerto Rico. Telemundo Puerto Rico. (Spanish)
  34. Butler, Josh. This Fake Government Ad Totally Skewers The Centrelink Debacle. Huffington Post, January 10, 2017.
  35. thejuicemedia on Twitter: screenshot of Government email.
  36. Criminal Code Amendment (Impersonating a Commonwealth Body) Bill 2017. Commonwealth Parliament.
  37. thejuicemedia. George Brandis on Genuine Satire. YouTube.
  38. Tehusijarana, Karina M. Govt gets YouTube to block satirical West Papua 'advertisement'. The Jakarta Post, August 29, 2019.