| Potentially edible!|
Harmonized H2O is the brand name for a purported drinkable sunscreen. It's literally just water. The manufacturer, Osmosis Pur Medical Skincare, claims it works by scalar waves.
Drinkable sunscreen came to press attention in May 2014, just as northern hemisphere summer was approaching, with rewritten press-release articles in the Daily Telegraph and Daily Mail featuring appealing stock photos of women in swimsuits and sunglasses near swimming pools, claiming that drinking a teaspoon of this stuff would offer you the equivalent of SPF 30 protection for up to three hours.
It was not clear at first what was actually being sold (at £17 for 100mL). It soon emerged that this was literally just water. The Osmosis FAQ confirms this.
The British Association of Dermatologists was contacted by many concerned members of the public, and quickly put out a press release, in which they contacted Osmosis proprietor Ben Johnson asking him "what is this shit". Johnson confirmed that it was just water, and that as this was a “new science”, and not taught in medical school, most physicians were not open to it. The B.A.D conclude their press release:
We strongly advise people not to rely on such unproven methods and to continue to protect their skin from the UK’s most common cancer type, skin cancer, by using traditional, topically applied sunscreens, clothing and shade.
Johnson claims the water is "imprinted with scalar waves", and that he has been selling a variety of allegedly "energised" waters for the past seven years. He claims that "This product is FDA exempt because we are not making SPF claims and we are not affecting the human body" — and that the UVA and UVB rays are cancelled above the skin.
Johnson has been involved with a number of other science-defying alternative medical escapades over the years, some of which led to him losing his medical license, as documented by Ministry of Truth.
The water has since moved to re-brand to a sugar-added version that can be used as a "detox" treatment for diabetes. Because why claim your pseudoscience does one thing it doesn't when you can claim it does several things it doesn't?
- Harmonized H2O™ — manufacturer's page. Includes photo of Albert Einstein.
- Osmosis Pur Skin Care — you'd almost think they sold something that was anything.
- Could this be the first drinkable sunscreen? (Rhiannon Edwards, Daily Telegraph, 16 May 2014)
- World's first DRINKABLE sun cream goes on sale - and just a teaspoon will offer three hours' protection (Daily Mail, 19 May 2014)